In an increasingly digital world, the impact of AI on our
communication process cannot be underestimated. A recent study by Paris-based AI testing company, Giskard, has brought to light intriguing findings about AI models and how they disseminate information. The main concern outlined in this research, is AI's susceptibility to “hallucinations,” or providing incorrect or misleading responses – especially when asked to deliver short and concise answers.
Matt Britton, a global keynote speaker and AI expert, interprets this issue in a business context, captivating audiences with his
high-energy storytelling and unique insights. Over his career, Matt has brought his expertise to over half of the Fortune 500 companies, dissecting pressing business issues, such as this one and consulting on their far-reaching implications on business, culture, and society.
The Giskard study highlighted a reduction in accuracy when AI models, including advanced systems like GPT-4o and Mistral Large, were restricted with word limits. This happens because, under constraint, AI is more likely to agree with false statements rather than challenge them, raising concerns about the balance between maintaining agreeability and concurrently providing accurate information.
This balance is a crucial topic for Matt's keynote speeches, where he elicits the significance of considering the ways communication styles and prompts impact an AI model's ability to provide accurate dissemination of information. Although AI technology has considerably improved business efficiency, it should not compromise the quality and reliability of information that drives decision-making processes in organizations.
Harnessing his entrepreneurial background, Matt delivers his keynotes with a particular emphasis on innovation and growth. As the CEO of Suzy, a successful market research software platform that has raised over $100 Million, his grasp of ongoing technological trends and evolving consumer behaviors implores business leaders to adapt and grow amidst the changing technological landscape. His keynotes not only address the issues but also provide practical strategies for businesses to leverage these revelations for growth and advancement.
The Giskard’s research urges us to give AI the space to produce detailed and comprehensive answers, ensuring the dispensed information is factual and reliable. In a similar vein, Matt stresses the need for businesses to adapt their communication and management of AI to reap the maximum benefits from this advanced technology.
Drawing from his broad experience in business and entrepreneurship, Matt is ubiquitous at workshops, offsites, and conferences, tailoring his presentations to the specific needs of his audience. Whether revealing the source of misinformation in AI or the changing trends of modern consumers, Matt's high-energy storytelling approach keeps his audiences inspired and thoroughly informed.
Matt's expertise goes beyond simple lectures. He creates an immersive experience that resonates with the audience long after his keynote is over. By unpacking complex business issues in an easily digestible manner, he empowers corporations to navigate through the challenges of evolving technologies while capitalizing on the opportunities they present.
The takeaway is twofold; we need to view AI as an evolving tool that needs careful management and effective communication to deliver accurate results. Secondly, leaders need to understand the
implications of these technological advancements and harness them for their organizations' growth and innovation. And Matt Britton, with his wealth of experience and captivating storytelling, is just the expert to guide you through this process.
To learn more about how Matt Britton can bring his AI expertise and energetic storytelling to your next corporate event, and empower your audience to think innovatively about AI and its place in business, culture, and society, please do not hesitate to get in touch. You are invited to contact Matt directly to find out how his cutting-edge insights can invigorate your next corporate gathering.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
