In the current digital era, leveraging platforms and trends to engage with your audience is no longer an option but a necessity. Brands are no longer just providing products or services; they are creating experiences, stories, and connections. As a highly coveted AI Expert, New Consumer Expert, and global keynote speaker, Matt Britton masterfully demonstrates this approach in his high-energy,
storytelling keynotes that enlighten audiences about the advantages of swiftly adapting to technological and societal shifts.
Recently, major brands, like Chipotle and E.l.f., have capitalized on TikTok trends to boost their marketing strategies. Matt illuminates these examples in his newsletters and powerful keynote addresses, demonstrating the impact of such timely, consumer-centric adaptations. A perfect illustration is Chipotle's collaboration with Wonderskin, which resulted in “Lipotle,” a lip stain product designed to appeal to the mukbang trend enthusiasts. The brilliance of this partnership lies not only in the product itself but also in its timely launch coinciding with National Avocado Day. Such strategic timing magnified the brand's relevance among the app's young, digitally-savvy users.
Alternatively, E.l.f. harnessed the momentum of the ‘hot girl walk' TikTok trend in sync with the Olympic games. By craftily parodying sports broadcasts in a video featuring Olympian Gabby Douglas, E.l.f. accentuated its status as an entertainment brand – a frontrunner in the ever-evolving TikTok landscape. Matt details such nuanced brand success stories in context, illustrating how cultural currents and creative thinking could organically integrate to bolster brand relevancy.
Beyond TikTok, brands are also upping their game on other platforms, such as Spotify. After a record Q2, Spotify revamped its self-serve ad platform, offering improved targeting functionality. This update has already been utilized by brands like World Rugby, Ionos, and Contiki to more effectively reach their target audience and run successful campaigns. In his keynotes, Matt Britton takes these real-world examples and turns them into actionable insights, encouraging brands to seize similar opportunities in digital advertising.
Evolving from the digital landscape to the emotional one, Hyundai chose to shift their advertising approach for the Summer Olympics, in contrast to the typical product-centric ads. Instead of highlighting cars, they focused on stirring emotions during this emotionally charged event. While discussing this strategy, Matt underscores the importance of connecting on a deeper level with the audience, an intrinsic requirement in the current competitiveness of brand advertising.
Furthermore, unconventional B2B marketing techniques have been making waves recently too. Palo Alto Networks showcased this through their innovative campaign with Keanu Reeves. In a Hollywood-style marketing approach, they displayed AI-powered weapons, thus revolutionizing the traditional B2B marketing norms. By dissecting these disruptive practices in detail, Matt offers clear insights into how creativity can reshape business marketing.
Each of these examples, as elucidated by Matt Britton, amplifies how brands can tap into contemporary trends, social platforms, and emotional narratives to craft compelling and impactful marketing strategies. His unique, storytelling-based approach captivates audiences, presenting relatable, engaging content enriched by his expansive experience advising more than half of the Fortune 500 companies.
In addition to his vast speaking commitments and consultancies, Matt Britton leads as the CEO of Suzy, a market research software platform that has successfully raised over $100 Million. Drawing on his rich entrepreneurial background, he continues to navigate the dynamic realms of business, technology, and consumer culture, bringing valuable insights to workshops, offsites, and conferences. This expertise uniquely positions him at the frontier of business innovation and cultural transformation, truly embodying a
future-thinking visionary.
Inviting Matt Britton as a keynote speaker guarantees a presentation loaded with practical wisdom, strategic insights, and a fair share of humor, all wrapped up into one mesmerizing, data-driven story that will inspire, enlightify, and electrify your audience. To explore more about his keynote speaking and discover the transformation your business could experience, don't hesitate to get in touch.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
