In today's fast-paced corporate world, striking a balance between business, culture, and society is increasingly becoming an imperative necessity. Businesses and brands are confronted with the acute responsibility of leveraging their platform to drive positive societal transformation, redefine cultural norms and accelerate business growth whilst at it.
One individual who has distinguished himself as a maestro in navigating this intricate balance is Matt Britton. Leveraging his avant-garde skillset honed from extensive experience in consulting for numerous Fortune 500 companies, and his entrepreneurial prowess as the CEO of Suzy, a market research software platform valued at over $100 Million, Matt Britton has emerged as a disruptive thought leader and keynote speaker par excellence.
Using the recent RXBar B.S. Blocker Truck campaign as an illustrative example, Matt beautifully connects the dots between business strategies, cultural shifts, and societal issues. In his high-energy storytelling approach that has seen him deliver for countless corporate audiences at workshops, offsites, and conferences, he drives the core message of positive change in advertising and marketing home – a message powerfully and practically demonstrated by RXBar.
New Year marks the onset of countless “New Year, New You” campaigns, many of which inadvertently fly the flag of unrealistic expectations and unattainable goals. Leading nutrition brand, RXBar, took bold strides into the limelight when they launched a disruptive campaign aimed at combating the proliferation of such toxic ad culture.
By introducing the B.S. Blocker Truck to tour New York City, RXBar took a defiant swipe at harmful advertising, empowering consumers to report ads they deem unwholesome and misrepresentative. This strategic maneuver by RXBar is reflective of Matt's insight into curating brands that resonate with societal issues and prioritize consumer well-being over market dominance.
Rather than a passive trading brand, RXBar personifies the proactive business model Matt proposes, one which actively strives to create a mentally and emotionally balanced consumer environment. By factoring its consumers into its final equation and valuing their feedback, RXBar fosters a valuable consumer-brand relationship that transcends the traditional understanding of customer loyalty.
As businesses seek to leverage their influence on consumer perception and behavior, Matt highlights the significance of launching campaigns that promote positive change in the industry. Such an approach does more than just amplifying a brand's values and mission – it positions the brand as a leading torchbearer for consumer advocacy and welfare in the industry.
Through his vibrant keynote addresses, Matt captures the essence of RXBar's approach – demonstrating how brands can effect positive changes in society through strategic business methods. The highlights? The vernacular of authenticity, the courage to challenge established norms, and absolute commitment to consumer advocacy.
Charged up to learn more about how you can drive your business down this rewarding path of consumer-centric transformation? Learn from Matt Britton as he deftly interweaves his wealth of entrepreneurial experience, consulting skills, and disruptive insights, delivering powerfully insightful keynote presentations tailored to your business needs.
Don't get left behind in the great brand awakening. Contact Matt today to acquire the tools and insights you need to propel your business into the future. Get ready to break boundaries, challenge norms, and build a brand that resonates deeply with your consumers. Revolutionize your business today with Matt Britton's keynote presentations.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
