Whether we're talking about marketing strategies, brand collaboration, data driven initiatives, or customer loyalty, no one speaks about business trends and issues with more zeal, authority, or compelling insights than Matt Britton. A renowned AI Expert, New Consumer Expert and global keynote speaker, Britton delivers influential speeches tackling pressing business matters. His unique storytelling style packed with high energy maintains a tight grip on his audience as he elaborates on industry trends, market opportunities, and dynamic business models.
In his approach to giving keynotes, Britton weaves in his vast experience in advising more than half of the Fortune 500 companies. Leading enterprises around the world have benefitted from his innovative strategies and groundbreaking approaches to tackling business issues. This wealth of exposure and knowledge forms the backdrop of Britton's engaging discourses, making them not only informative but also actionable.
One of the salient points Britton touches upon in his keynotes is the prosperous alliance between brands and various cultural entities. A prime example is the strategical move by the brand 818 Tequila, founded by Kendall Jenner, which recently partnered with NASCAR driver Toni Breidinger, to accelerate its cultural marketing efforts. It's a blend of popular culture and intelligent marketing, aimed at leveraging the driver’s immense popularity to propagate the brand name and increase its market footprint.
This form of association isn't new but is becoming notably effective in today's business environment. What Britton does in his keynotes is he decodes such strategies, breaks it down into its critical components, and delivers an in-depth analysis enabling corporations to replicate such successful models in the face of their unique challenges.
In his keynotes, Britton also engages intensely with topics like acquisitions. For instance, Publicis’ recent acquisition of the Adopt, a four-year-old upstart founded by Nike veterans, to strengthen its roots in the sporting culture. Adopt is well-acknowledged for successful associations with brands and athletes, such as Lululemon and Anthony Edwards. Publicis' acquisition is believed to magnify its capabilities in dealing with sports-related clients and expanding its name in the sports marketing industry. Britton aids corporations in evaluating such moves and their implications on reach, brand image, and overall growth.
His keynote is also an insight into the relevance of data-driven consumer behavior evaluation for outcomes measurement. Exploiting third-party audience planning tools to optimize media outreach has become an integral part of successful advertising strategies. Companies like EDO are at the forefront, extending their data interoperability for TV outcomes measurement, giving advertisers an edge in reaching target audiences. Britton’s keynotes guide
corporations in effectively leveraging data to get insights to engage consumers more strategically and effectively.
In our increasingly competitive business environment, Britton’s keynotes underscore the importance of customer loyalty. Inflation fears and economic uncertainty underline the necessity for innovative loyalty programs to retain customers. An evolving business landscape requires evolving customer loyalty programs—a concept Matt Britton not just understands but elaborates on in a captivating, thoughtful, and actionable manner.
In addition to his invaluable business insights, Matt Britton brings his entrepreneurial prowess into his engagements. Currently, he serves as the CEO of Suzy, a market research software platform that has raised over $100 million. His entrepreneurial journey, bedecked with multiple successful startups along the way, enables him to deliver keynotes that resonate with aspiring entrepreneurs and seasoned business leaders alike.
With the world of business continuously on the move, learning more about and acting upon strategic insights have become critical. Listening to an expert like Matt Britton can be the difference between status quo and exponential growth for your company. If you're ready to empower your business with state-of-the-art market strategies and innovative business models, connect with Matt Britton. Find out what difference his powerful keynotes can make to your organization. Unravel the potential of your business with Matt today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
