Harnessing the Power of Long-form Content: Lessons from YouTube and the Impact on Business and Culture
The digital landscape is constantly changing, and both creators and businesses must adapt to remain successful. A paradigm shift is currently unfolding in the world of digital content, with creators moving away from short-form content, such as YouTube Shorts and TikTok clips, to long-form videos. The idea of creating engaging, longer videos allows them to build stronger connections with their
subscribers, and it opens them to the potential of greater ad revenue.
One notable case is that of YouTuber Jack Settleman. His decision to switch from a Shorts-focused channel to a long-form format, Snapback Sports, has resulted in some fascinating insights into the world of online media. Most prominently, it underscores the challenges experienced by creators when monetizing short-form content and the struggle to build loyal viewerships.
Settleman’s experience epitomizes this struggle. His viral Shorts failed to generate a committed viewership for his longer videos, despite YouTube's initiatives to shepherd Shorts viewers towards long-form content. This revelation spearheaded Settleman's transition to long-form content, a move that has yielded significantly higher ad revenue compared to the previous shorts-focused channel.
Yet beyond ad revenue, Settleman's strategy adheres to one crucial business principle – diversification. Besides ad monetization, Settleman is supplementing his income with sponsorships and
partnerships, aligning with firms like Seat Club. Furthermore, his broader vision for Snapback Sports includes a unique travel booking platform for ardent sports fans – another revenue stream carefully crafted to cater to his engaged audience.
Deciphering these digital transformations and leveraging them for business success is where Matt Britton, AI Expert, New Consumer Expert, and global keynote speaker, thrives.
Beyond his record in successful entrepreneurship – being the CEO of Suzy, a market research software platform that has raised over a staggering $100 million – Matt has been instrumental in delivering business insights to half the Fortune 500 through high-energy, story-led workshops, offsites, and conferences.
Matt's approach to his keynote presentations is as dynamic as the business world itself. His blend of high-energy storytelling and data-driven insights provide his audiences with a comprehensive understanding of pressing business issues, such as the challenges and opportunities brought by long-form content for creators and businesses alike.
With a discerning grasp of digital trends combined with business acumen, Matt Britton's expert insights are essential for businesses looking to navigate the ever-changing digital landscape successfully. His workshops cover a range of important angles – from culture and society's impact on business to the finer points of corporate strategy – all delivered in an engaging and accessible way.
Coming from an entrepreneurial background and with extensive consulting experience, Matt understands the complex ecosystem that businesses operate in. His approach concurrently informs, enlightens, and equips his audience with understanding the varied parts of this ecosystem, particularly the drastic switch towards long-form content and its implications on moneymaking, viewer loyalty, and audience engagement.
Robustly, Matt weaves these components into a narrative, leaving his audience not only informed but also inspired to tackle these challenges head-on. With each presentation, he crystallizes complex concepts into clear, actionable insights that businesses can readily apply.
Closing in, Jack Settleman's journey along YouTube’s traditional silos demarcates the challenges creators face while optimizing for long-term success. However, with the insight and expertise provided by individuals like Matt Britton, there is a beacon of guidance for navigating these shifting sands.
With his wealth of experience and knowledge, Matt is ready to take your organization on a journey to discover and leverage hidden gems in the world of business and digital content.
If you are ready to dive deeper into these insights and keen to learn how to navigate your business in a changing digital landscape, now is the time. Reach out to Matt Britton today and explore his powerful keynote speaking platform – the key to unlocking and navigating your business's future potential rests within. Reach out, and let Matt's high-energy, illuminating story-led insights light your way forward.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
