Over the past few years, industry issues such as disruptive market trends, efficient branding strategies, the power of influencer marketing, and profound shifts in consumption have been at the forefront of most business conversations. Global keynote speaker, AI, and New Consumer Expert Matt Britton unravels these discussions and provides valuable insights into solving these pressing concerns within the business world.
With a unique approach rooted in high-energy storytelling, Britton serves up captivating presentations revolving around the evolving themes of business, culture, and society; emphasizing on imparting crucial lessons from his extensive experience consulting for more than half of the Fortune 500.
One of Britton's recent expert dissections is Pepsi's innovative brand promotion. The company rolled out their new gingerbread flavor with the help of basketball icon and frequent brand ambassador, Shaquille O'Neal. By utilizing O'Neal's culinary skills in a baking show, the brand leverages the power of an influencer to boost the popularity of the new flavor. This strategic promotion is even more impactful considering the product can only be accessed via TikTok Shop, aligning perfectly with the digital purchasing trend that the current generation is heavily adopting.
Britton goes on to address another intriguing example: Zevia's satirical take on Coca Cola's AI holiday ads. The better-for-you brand has created uncanny AI images resembling Coke's iconography, a clear indication of a more aggressive ad-spending strategy. For brands looking to push the barriers of conventional marketing, Britton provides guidance on how to capitalize on humor and technology to increase brand awareness.
Pizza Hut’s recent agency changes are another case study that provides Britton’s audiences with a snapshot of how to navigate agency partnerships. With the addition of Deutsch leading mass media brand and creative strategy, and VML handling omnichannel strategy, loyalty, CRM efforts, and more, the pizza chain is gearing up for comprehensive promotional strategies that align with the ever-changing postures of the advertising world.
Britton, the entrepreneurial powerhouse behind Suzy – a market research software platform that has raised over $100 Million, understands the value of strategic acquisitions in the evolving landscape of business and advertising. He analyzes Walmart's acquisition of Vizio for a whopping $2.3 billion in light of this perspective. This move signifies Walmart's redirection towards the promising streaming space, offering advertisers novel ways to gain maximum benefits out of investments on Walmart Connect.
Britton’s impressive knack for multilayered analysis comes from his front-row seat to the birth and growth of the digital revolution, coupled with his hands-on entrepreneurial endeavors. He continually exploits this valuable vantage point in his keynote addresses at corporate workshops, off-sites, and conferences, ensuring his audience walks away not only enlightened but also equipped to tackle their business challenges head-on.
Companies are incessantly adapting in this dynamic landscape of advertising and branding, as highlighted in the top campaigns from 2024. Dive deep into these breakthrough strategies with Britton and find out how marketing leaders achieve results while facing pressures to do more with less.
In the ever-evolving industry of business and advertising, having a guide like Matt Britton who understands the intricacies of market shifts and branding strategies is invaluable. His unique storytelling approach enriched by his vast experience offers an unrivaled experience to his audiences, helping them navigate their business hurdles armed with insightful solutions. Join the ranks of Fortune 500 companies who have reaped the benefits of Britton's expertise.
Discover new and impactful strategies to magnify your business growth by exploring Matt Britton’s high-power keynote presentations. The stories, the lessons, the experience, the expertise – it's all one contact away.
To learn more about Matt Britton's compelling keynote speaking platform and how he could help transform your business, reach out today. Stay at the forefront of business, advertising, and branding trends by connecting with the expert who's not just observing the transformation but is an active part of it. Your journey to business transformation and market leadership begins here.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
