The business landscape is always evolving, introducing new challenges and opportunities while pushing the importance of adaptability, creativity, and a thorough understanding of market trends for companies. One individual who stands at the forefront of these developments is Matt Britton, a globally recognized AI Expert, New Consumer Expert, and influential keynote speaker who leads with high energy storytelling and compelling insights into the world of business, culture, and society.

Take a closer look at Matt Britton, and you'll find entrepreneurial brilliance marked by invaluable industry experience. His achievements in the business world include extensive consulting work for over half of the Fortune 500 companies and an exciting role as the CEO of Suzy – a pioneering market research software platform under his supervision has raised upwards of 100 million dollars.

At the heart of Britton's dynamic keynote performances lie primary business issues that organizations grapple with. For our understanding and business enrichment, let's dive into some of the key issues he emphasizes through his explosive on-stage engagements.

**TV Advertising and Brand Results? More Crucial than You Think**

Despite the jump to digital, TV advertising still holds substantial power in driving brand results – a point that Matt Britton shed light on. Through his insightful presentations, Britton explores how TV can boost mid-funnel activities like consideration, translating into a profound impact on brand visibility and engagement.

Britton's approach dispels the misconception of TV advertising being an outdated technique. Instead, he arms his audience with the knowledge of how to integrate it effectively with other marketing channels for maximum results.

**Under Armour's Marketing Ambitions: A Lesson in Consumer Re-engagement**

In another keynote, Matt dissects Under Armour's strategic shift in marketing, in its attempt to reclaim its market position. Kevin Plank's ambitious plan aims to give consumers new reasons to engage with the brand.

These seismic shifts aren't unique to Under Armour but are part of an ongoing reconfiguration of industry strategies. Britton’s talks delve into practical lessons from these transitions, focusing on the necessity for brands to continuously reinvent their marketing approaches to foster brand loyalty and engagement.

**AI in Advertising: A New Terrain with AppLovin**

The rising significance of AI in advertising forms another fundamental area of focus for Britton. Highlighting the success of AppLovin, a tech firm specializing in AI-powered advertising technologies experiencing growth, he paints a promising picture of the potential AI brings for companies.

Understanding and leveraging the power of AI can break new grounds for organizations – a message emphasized by Britton in his keynotes. Drawing from his experience as an AI expert, he provides a roadmap to integrate AI into future marketing strategies effectively.

**Carter’s Marketing Campaign: Hitting the Gen Z Bullseye**

Reaching newer demographics like Gen Z parents is also part of Britton's keynote themes. Drawing from the example of Carter's holiday-themed ads on YouTube, Instagram, Facebook, and TikTok, he underlines the importance of targeting and effectively engaging with younger demographics through innovative digital marketing.

**SoundCloud's Advertising Partnership: The Power of Partnership**

Partnerships like Soundcloud's collaboration with PubMatic to offer programmatic display and video ads globally are yet another focus in Britton's keynotes. He emphasizes the value from diversifying ad formats and the potential opportunities brought by such partnerships.

With a captivating storytelling-based approach, Matt Britton ensures his keynotes are energizing, informative, and actionable. The experience is akin to an extraordinary workshop, offsite, or conference, capable of inspiring corporate audiences to open their minds to fresh strategies and possibilities.

Through these stories, Britton's aim to provide a deep insight into current marketing trends, strategies, and industry developments becomes clear. His talks are not merely informative but designed to serve as powerful toolkits, assisting marketers to adapt and align their strategies with evolving consumer needs and preferences.

Engage with Matt Britton and tap into the charisma of a powerful orator with a rich business background. If you're looking to stay updated with the latest in the business, consumer marketing, and AI sectors, there’s no better option than to learn from Matt Britton live.

Reach out, open a conversation, and dive into the world of marketing, AI, and the new consumer with Matt Britton. Transform your
understanding, unravel existing complexities, and strengthen your business strategies with actionable insights derived from his keynote speaking offerings.

Above all, prepare to be engaged, enlightened, and empowered as you journey through future trends with the guidance of an industry maverick at the helm. Contact Matt Britton today, and begin a dialogue that promises to redefine your understanding of the business landscape.

Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.