With a keen ability to decipher fast-paced marketing trends that affect both business and society, Matt Britton has become a globally recognized expert in helping organizations navigate complex
challenges. His unique blend of analytical thinking, entrepreneurship, and dynamic storytelling enables him to captivate listeners, delivering powerful keynote presentations at workshops, offsites, and conferences.
A notable case of Matt's expertise comes to light through the recent success story of Chili's brand. Chili’s Chief Marketing Officer (CMO) discussed how the brand's tactical value messaging and evolving data strategy played a critical role in differentiating themselves in the market. By taking strategic swings at fast food competitors over rising prices through innovative and engaging methods, such as the use of a retro video game, they boosted Chili’s same-store sales by an impressive 14%. From Matt's perspective, this story serves as an excellent example of how strategic decision-making coupled with a bold approach to marketing can help organizations drive growth in an increasingly competitive landscape. When he speaks on such topics, Matt draws on his experience consulting for more than half of the Fortune 500, bringing practical insights and actionable strategies to light in his high-energy, story-driven presentations.
The recent appointment of Catherine Tan-Gillespie, a KFC veteran, as the new U.S. Chief Marketing Officer is another example of how corporations are acknowledging the power of strategic leadership in marketing. KFC’s move is more than a change in personnel— it represents the brand’s commitment to revitalizing its image, breaking out of its performance slump. Matt's insights on such transformative changes help businesses understand the imperative of strong, visionary leadership in steering marketing efforts, stimulating growth, and casting new narratives.
Meanwhile, societal impact remains a prominent theme in today's marketing world, demonstrated through Dove's partnership with tennis star Venus Williams. Together, they launched a limited-edition Beauty Bar inspired by tennis to support young female athletes and promote inclusivity in sports. Matt’s presentations frequently highlight the rising importance of brands aligning with positive social causes. His engaging storytelling helps businesses understand how social responsibility and inclusivity can enhance a brand’s reputation and build customer loyalty.
Moving onto a global scale, Taco Bell's International Chief Marketing Officer, Amy Durini, highlights the importance of authentically building a brand for new markets and creating cultural resonance. As the CEO of Suzy, a market research software platform, Matt brings real-world entrepreneurial experiences to his keynotes, sharing how cultivating a distinct, culturally-aware brand identity can be a driving force for international growth.
In an era of rising digitalization, first-party IDs are bringing unprecedented promise for closed-loop measurement in retail media. However, this potential isn't without challenges. Matt’s understanding of these complexities helps businesses appreciate the importance of leveraging data effectively for retail media measurement. His powerful keynote presentations facilitate businesses in their digital transition, helping them optimally utilize existing data and further highlighting the importance of accurate measurement in retail media.
In every one of Matt Britton’s keynotes, businesses find powerful insights drawn from real-world scenarios along with effective strategies for solving problems and meeting challenges head-on. Matt's high-energy, storytelling-based approach keeps corporate audiences enthralled, translating complex concepts into engaging narratives. As an experienced entrepreneur himself, Matt’s keynotes carry the veracity of someone who’s been in the business trenches.
For corporate audiences seeking a commanding voice on pressing business issues, Matt Britton offers a perfect blend of analytical insight, forward thinking and entrepreneurial savvy. Whether you need to navigate shifting market trends, seek guidance on leveraging new marketing strategies or navigate the digital landscape's evolving complexities, Matt is ready to deliver a riveting keynote tailored to your needs.
Take the first step towards transforming your organization and its place in this dynamic business landscape. Contact Matt now to learn more about his keynote speaking platform, and discover the difference of a keynote speaker who not only understands businesses but also shapes the conversation around them. Harness the power of strategic insight and storytelling today with Matt Britton.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
