In an era of relentless digital evolution and strategic business challenges, one name stands as a beacon of insightful guidance and compelling story-driven presentations: Matt Britton. As an AI expert, new consumer expert, and celebrated global keynote speaker, Matt leverages his entrepreneurial background as the CEO of Suzy, a market research software platform that has raised over $100 million. His high-energy storytelling approach, combined with enviable experience in consulting for more than half of the Fortune 500 companies, brings about an unmatched confluence of knowledge, expertise, and engaging delivery.
Consider, for instance, the fast-paced and competitive world of sports drink marketing, which recently saw Powerade's forthcoming campaign for March Madness titled, “It Takes More To Get This Far”. Positioned to rival Gatorade, their main competitor, Powerade is capitalizing on one of the most popular sporting events in the US and riding the wave of Coca-Cola's brand momentum. The essence of Powerade's messaging is the touting of added effort and determination required to succeed in sports – illustrating how the brand can offer additional support for athletes' performance.
In his keynotes, Matt unravels the strategic implications of such campaigns, dissecting how they reflect the workings of modern business dynamics and the interplay of competition and positioning. As a speaker, he eloquently lays out how the grand tapestry of business, culture, and society is woven in the backrooms of corporate
strategizing.
Leveraging his expertise from a diverse range of industries, Matt also sheds light on the rising impact of retail media on holiday
advertising. His captivating keynotes highlight cases such as Chewy and Uber and how they have witnessed significant gains in ad impressions. He brings together incredibly relevant and impactful insights from players across the spectrum, using his platform to underscore the importance of retail media and loyalty programs as influencer tools in today's ever-evolving market.
Marked by his comprehensive knowledge of mergers and acquisitions, data utilization, and artificial intelligence, Matt’s insights into the rapidly transforming advertising landscape will equip your business with the strategies needed to stay ahead. His keynote deliverables provide an inside look into fresh perspectives and innovative approaches like that of Stagwell amid the looming Omicom-IPG merger.
Simultaneously, Matt taps into the vein of nostalgia, brilliantly unpacking high-impact campaigns like Levi's novel chapter,
“Reimagine.” Drawing on the reinterpretation of the iconic 1991 ad “Pool Hall” with the modern twist of starring Beyoncé and Timothy Olyphant, Matt effectively illustrates how brands are adapting to the zeitgeist while staying true to their roots.
All these insights and expertise are woven artfully in Matt's keynote sessions, reflecting his unique ability to merge erudition with energy and business acumen. Matt's high-energy delivery and impactful storytelling transport corporate audiences into the heart of pressing business issues, whether at workshops, offsites, or conferences.
In an ever-evolving competitive scenario, the need for leaders who can animate complex business issues, disassemble them, and spin lucid narratives is greater than ever. With Matt Britton, you get more than just a keynote speaker. You get a seasoned entrepreneur, a strategic guide, and an engaging storyteller who weaves in not just insights and industry trends but also the living pulse of business, culture, and society.
Are you ready to take your next corporate event or training workshop up a notch? To discover more about Matt’s keynote speaking platform and explore how his insights and experience could drive results for your business, contact him for a one-of-a-kind keynote experience today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
