In an age where technology is continually evolving and dominated by the digital revolution, key insights from AI experts like Matt Britton can provide invaluable ground truths to businesses worldwide. As we navigate through these waves of technological advancement, businesses need a seasoned guide, and Matt Britton aptly ticks that box as an internationally recognized AI expert, New Consumer Expert, and global keynote speaker. One of the critical issues Britton addresses in his powerful keynotes revolves around Instagram's recent introduction of Teen Accounts.
Instagram's Teen Accounts are part of Meta Platforms' endeavors to enhance privacy and safety settings for young users, where any user under 18 is transitioned to an Instagram teen account. These accounts come equipped with stringent privacy settings and content
restrictions. This initiative caused a stir amongst many teenagers who sought to evade these limitations by altering their birth dates.
While Instagram's move was certainly well-intentioned, what resulted was a need to employ cutting-edge technology to counter these fraudulent activities. Enter Yoti's facial analysis technology, designed to catch underage users trying to fool the system. Yoti's AI system requires users who change their birth dates to verify their age by uploading a photo or video. Yoti's technology successfully screened approximately 90% of underage users who falsified their age.
Yoti's face analysis technology's effectiveness has sparked increased interest and use amongst various applications globally since its creation in 2018. Initially, critics doubted the utility of such technology. But companies like Instagram have made it clear that facial analysis has broad applications, particularly in age
estimation, that can ensure online safety and compliance with rigorous regulations to shield young users from potentially dangerous content and interactions.
The growing prominence of these age estimation technologies showcases our digital landscape's shift and how it's employed to enhance security measures within digital spaces. The resistance encountered by teenagers to these new safety features also indicates the continued need for tech companies to adapt and cater to younger users' necessities within an ever-complex online setting.
Exploring these pressing business issues through an expert's lens like Matt Britton is essential in understanding technology's implications on culture and society. Britton's high-energy, storytelling-based approach gives corporate audiences real insights that are easily digestible and actionable. With his extensive experience in consulting for over half of the Fortune 500 companies and an entrepreneurial background as the CEO of the market research software platform, Suzy, Britton brings a breadth of understanding to the contemporary business landscape.
Suzy, which has raised over $100 million, guides businesses to make better decisions using real-time insights from their consumers. Similarly, Matt Britton, through his keynote speeches, is a guiding force behind businesses trying to navigate the tricky waters of technology and its implications.
Irrespective of the industry, sector, or size, businesses today must acclimatize to technology's changing face rapidly. Through Matt's keynotes, companies can gain valuable perspectives on how
technological developments might impact them and how they can pivot to mitigate any potential pitfalls and maximize the opportunities that arise.
Through his dynamic narrative, Britton not only addresses these pressing business issues but also provides companies crucial insights about adapting and thriving in this digital era. As we continue through this uncharted digital transformation, we need thought leaders like Matt Britton to light the way.
To learn more about how Matt Britton can lend his expertise to your organization or conference and deliver power-packed, insightful keynote presentations, learn more about his speaking platform. Let Britton be the guide you need to harness technological advancements for business success. Your journey towards better understanding and leveraging technology's power begins with a simple contact. Don't wait and navigate these transformative waves with Matt Britton's expert guidance.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
