For brands and businesses aiming to stay ahead of the curve in today's fluctuating economy, the insights offered by a seasoned pro like Matt Britton are irreplaceable. As an AI expert, new consumer expert, and distinguished global keynote speaker, Matt has solidified his position at the frontline of business transformation, delivering high-energy, and engaging keynotes centered on pressing business issues like the evolution of the newsletter publishing sector, an integral part of our burgeoning creator economy.
One of the existing case studies that Matt bases his narratives on is the dramatic growth story of Beehiiv, a four-year-old newsletter publisher. Despite being a competitor to the widely recognized Substack, Beehiiv has successfully etched a lucrative space for itself within the creator economy. The firm is anticipating a surge in its total revenue and is on the verge of achieving a watershed moment – doubling its income to a striking $30 million this year, as reported by its dynamic CEO, Tyler Denk.
What sets Beehiiv apart in the competitively charged terrain of newsletter businesses are its unique value propositions. Tailored templates and an avant-garde API that aligns seamlessly with other services, including WordPress and Patreon, give it a distinctive edge. Its revenue model, designed to resonate with its customer
sensibilities, makes it even more attractive. Authors pay a monthly fee that scales with their subscriber base, ranging from $43 for 1,000 subscribers to $404 for 100,000 subscribers.
Adding another feather to its cap, Beehiiv bolsters its revenue streams by selling advertising space to a diverse collection of brands – including giants like Nike, AG1, Netflix, and Roku. This unique promotional strategy taps into the power of machine learning in pairing newsletters with the most appropriate brands.
Not content with merely sustaining its growth, Beehiiv has taken a proactive move in the competition with the launch of the Media Collective. This strategic initiative goes beyond just retaining current writers—it is an active commitment to investing in independent journalists and attracting them from competitors like Substack. Renowned journalists like Oliver Darcy and Catherine Herridge are already on board, highlighting the potential impact of this endeavor.
Unlike Beehiiv, which primarily operates as a website-only platform, Substack is continually adding new features like video,
live-streaming, audio, and social functions within its integrated app. The escalating race between Substack and Beehiiv further elucidates the ever-evolving landscape of the creator economy and illustrates the breadth of opportunity within the newsletter sector.
Through his keynotes, Matt deftly dissects industry trends and challenges businesses need to understand. Using the lens of his professional prowess in consulting for over half of the Fortune 500 companies and his entrepreneurial acumen as the current CEO of Suzy—a market research software platform that has raised $100 Million—Matt eloquently maps out the course of the creator economy, offering invaluable advice on how businesses can adapt and thrive.
Beyond his in-depth understanding of the changing business landscape, Matt's high-energy storytelling approach engages audiences at all levels. His keynote presentations at corporate workshops, offsites, and conferences are not only an interface for his subject matter expertise, but also offer a firsthand glimpse into his cutting-edge strategic thinking that are a necessity in today's dynamic business world. His mass appeal and unflagging enthusiasm make him uniquely positioned to deliver informative, compelling, and transformative narratives in a continually reshaping corporate landscape.
If you're looking for a speaker who combines deep industry knowledge with an engaging storytelling technique, Matt Britton is your perfect choice. Contact him to learn more about his high-impact keynote speaking platform—it may be the best business decision you make this year.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
