In this episode of The Executive Innovation Show Podcast, Carrie Chitsey speaks with Matt Britton. Matt Britton is the author of Youth Nation, a best-selling book on building remarkable brands in a youth-driven culture. He is the CEO of Suzy.com and former CEO of agencies Crowdtap and MRY which sold to Publicis.
Matt delivered his largest keynote to date at the SAP FKOM Summit in Barcelona Spain. In this 30 minute comprehensive talk he deliver a global outlook on the impact of millennials on culture, society, and business.
Get ready to find out how millennials are slaying the HIPPO - the Highest Paid Person's Opinion - and driving businesses to become more data-driven. We dig into how decisions are often made on hunches and gut instincts, and not with data, and how the HIPPO is an equal opportunity destroyer. Hear about real-life examples of decisions made without data, such as the Bud Light bottle label and the Watermelon Oreo, and the consequences they faced as a result.
When I started my agency Mr. Youth fresh out of college I used to pick up my office phone when it rang(which was at the foot of my bed), change my voice, and act like I was the office admin.
I would tell the caller to hold on while I went to get “Matt,” and then 30 seconds later of me just staring at my phone, I would pick up the phone as myself and start the call. I grew that agency until it was acquired although at one point during the 2008 financial crisis, I was a few days from shutting down the entire company and had to put the entire payroll on my credit card.
I’m often asked, “How do you start?”… so I thought I’d share this…
A story on the launch of marketing intelligence software Suzy founded by entrepreneur Matt Britton
Ad Agency covers the launch of Suzy and Matt’s decision to transition from Agency world to the wonderful world of SaaS!