Navigating the Fast-Paced Evolution of Consumer Expectations Wit Nissan’s Global CMO Allyson Witherspoon

The automotive industry is evolving due to changing consumer expectations, necessitating quicker R&D cycles and software-defined vehicles for swift updates. Brands must prioritize consumer needs, balancing in-house software development with partnerships for superior user experiences. Personalized communication, dealership data management, and adapting to consumer trends are critical for maintaining relevance and loyalty.