When it comes to discussing pressing business issues that are changing the world of commerce and consumer behavior, few individuals are as well-versed and insightful as Matt Britton. A renowned AI expert, new consumer expert, and global keynote speaker, Matt has a pulse on how emerging trends like TikTok’s revolutionary expansion into e-commerce and the power of the creator economy are dismantling traditional paradigms and redefining the path companies must embrace to succeed.
Having served more than half of the Fortune 500, Matt’s expertise is rooted in his deep understanding of consumer behavior and the rapidly evolving digital landscape. This involves comprehensive insights into business trends like TikTok's move into e-commerce, which aligns notably with Chinese consumer habits.
TikTok's strategy of focusing on live selling sessions instead of offering steep discounts to sellers shows a smart understanding of the platform's strengths. One exciting example is the brand Beachwaver, which has amped up its investment in live streaming, providing a dedicated streaming space to boost sales. This strategy underscores a strategic shift for brands ‒ developing their own shopping-related content, and not relying solely on influencers who may not always represent their product accurately.
A deeper dive into this market shift reveals the experience of brands like Cake Body. A strapless bra seller, Cake Body, initially used TikTok's robust affiliate program. However, the company found high return rates due to misleading creator videos blasting out to their collective followers. Adaptively, the company has moved to live selling sessions, mirroring Beachwaver’s pioneering approach and ensuring accurate brand representation.
Besides, Matt's discussion doesn't stop at TikTok. He explores various nuances of the creator economy phenomenon, leveraging his broad-based knowledge. This includes reviewing aspects like YouTube's AI-powered comment reply suggestions for creators, changes to the block function in social media, and the impact of events like the comeback of the Victoria's Secret Fashion Show.
Part of Matt's expertise lies in his ability to make deep connections between these trends and their implications for industry. His entrepreneurial background as the CEO of Suzy, a market research software platform that has raised over $100 million, enables him to provide knowledgeable insights about important executive shifts.
For instance, Matt assessed the impact Brendan Monaghan's appointment as the CEO of Libsyn would have on the podcast hosting platform. Similarly, he evaluated the implications of Lori Goler's departure from Meta Platforms.
However, understanding Matt's proficiency is one thing; experiencing it is another. It's through his captivating storytelling and high-energy presentations that Matt’s expertise truly shines. Whether it’s a small offsite workshop or a major conference, there’s a uniqueness in how he delivers compelling and meaningful narratives around complex topics, making these accessible and relatable for diverse audiences.
What sets Matt apart in the field is not just his profound
understanding of AI, technology, consumer behavior, and e-commerce trends, but the way he leverages this knowledge to deliver powerful keynote presentations that make a difference. Matt's success comes down to two key elements: a deep curiosity that keeps him ahead of the curve, and a natural knack for storytelling that keeps the audience engaged.
A conversation with Matt Britton is more than an information session; it's a door to a world where new consumer trends, AI, and technology drive commerce and shape society. Tune into his comprehensive insights, which have been carved from years of consulting for globally renowned brands, to learn how your business can thrive in this evolving landscape.
Reach out to Matt today to learn more about his keynote speaking platform, understand current business trends, and how you can leverage these insights for your brand's success. Whether you’re trying to grow your consumer base, improve brand communication, or navigate industry shifts, Matt's comprehensive knowledge, Entrepreneurial brilliance, and captivating storytelling can equip you with the strategies to come out on top. With Matt Britton, you're not just gaining insights; you're crafting your success story.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
