When it comes to deciphering the enigma of modern consumer behavior, few are as adept or as seasoned as acclaimed AI Expert, New Consumer Expert, and Global Keynote Speaker, Matt Britton. With a wealth of experience under his belt, including consulting for over half of Fortune 500 companies and currently holding the position of CEO of a thriving market research software platform, Suzy, Matt translates nuanced data into relatable narratives and actionable insights, shaping the future of business, culture, and society.
A riveting accompaniment to any corporate event, Matt’s indomitable energy and storytelling finesse create an immersive environment for workshops, off-site meetings, and conferences. Insights
compassionately curated from a recent survey featured in his consumer trends newsletter serve as a testament to his expertise in
articulating the ever-changing dynamics of the consumer landscape.
Digital culture, a dominant force in the current era, is becoming the preferred playground for Gen Z and Millennials. A significant majority of these younger generations revealed they feel more valued, appreciated, and creatively fulfilled online than offline, reflecting the omnipresence and influence of the digital domain. It's palpable across various sectors, including how presidential campaigns have begun to adopt online tones to resonate better with younger
electorates.
Decoding the narrative around the trustworthiness of popular media platforms, Matt delves into a topic on everyone's lips – TikTok and the implications linked to its Chinese ownership. While the threat of potential foreign influence seeding social and political divisions is dividing public opinion, a notable faction, particularly daily TikTok users, expressed concerns about such interference. Matt expertly navigates such controversies, stressing the necessity of comprehending the impact foreign owned media can have on public sentiment.
Besides focusing on the cultural fabric of digital media, Matt also addresses how perceptions of various nations change through consumer generational lens. Depending on the generation, people's impressions of countries such as China can differ significantly, painting a vivid picture of a generational divide in global perceptions.
But consumer behavior isn’t solely influenced by geopolitics and digital culture. The celebrity-backed booze bubble for instance, once a significant draw for a swathe of consumers is now somewhat deflating. While celebrity endorsements can spike initial interest among young, urban, and affluent demographics, Matt underscores that it's ultimately product quality, not celebrity glitter, that can assure a brand's longevity in the market.
Delving into health and wellness, a substantial number of consumers, especially those belonging to the Gen Z and Millennial generations, express a willingness to allocate a more significant portion of their budget to health insurance plans offering healthy meals or
better-for-you foods. This ‘food as medicine’ trend underlines the growing importance of health-conscious decisions in shaping consumer preferences.
Shifting gears to retail, Matt introduces meaningful insights from Target's Q2 earnings call. Observations around the retailer's successful adaptation to meet evolving consumer needs, particularly in price reductions, beauty, sun care, food, and health categories, are spotlighted.
Rightly so, Matt’s keynote presentations bring much more than just data analysis. With his unique storytelling approach and
entrepreneurial spirit, he effortlessly transforms cold business intel into riveting sagas of evolving consumer behavior and its impact on businesses and societies globally. Matt structures psychographic stories, unearths the heartbeat beneath data points, and reveals how it profoundly shapes culture and society.
Eager to learn more about his dynamic keynote speaking platform? Feel the transformative pulse of engaging with Matt. He is not merely a keynote speaker. He is a consumer scientist, an entrepreneurship guru, and guide to the perplexing landscape of changing market trends. Connect with Matt today to understand consumer behavior like never before and navigate your way to successful business strategies in an ever-evolving, consumer-centric world.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
