In a world where consumers are in control and distractions are just a click away, understanding how to reach your target audience and convey your brand story effectively is crucial. Two companies, Chipotle and Sephora, exemplify this by leveraging growth trends and digital platforms to accelerate their marketing initiatives. For businesses and marketing professionals looking to sharpen their strategy, there's one man at the forefront of understanding these pivotal shifts — global keynote speaker and new consumer expert, Matt Britton.
Take Chipotle, for instance. The fast-food giant recently embarked on an innovative new adventure called Ingredient Quest on the popular online platform, Roblox. Tapping into the resurgence of trading card games and the nostalgic appeal surrounding them, Chipotle created a virtual experience for fans to uncover rare trading cards — a move designed to engage consumers and strengthen brand loyalty. The key here is the brand's innovative spirit and its ability to connect with consumers in unique and memorable ways.
On the other side of the spectrum is Sephora. The beauty powerhouse launched a multichannel campaign called “Skin Obsessed” to expand its reach within the skincare market. With content being pushed out on various platforms – from connected TV (CTV) and online videos to paid social media and streaming audio – Sephora aims to cater to the demands of consumers' complex self-care routines. The effort demonstrates the potential of a well-rounded, multichannel approach in reaching a wider audience.
It's also worth noting that, according to the Interactive Advertising Bureau, digital video ad spend is projected to grow by 14% in 2025, making it a powerful marketing tool for any brand. This predicted growth underscores the increasing importance of digital platforms, with digital video ads expected to account for 58% of total video ad spending, surpassing traditional TV advertising for the second year running.
Companies like Chipotle and Sephora are demonstrating that strategic innovation and a firm grasp of digital trends can establish brand relevance and consumer engagement. Reaching this level of
understanding and effectively applying it to your business strategy is no easy feat — but that's where Matt Britton comes in.
As an AI expert, a CEO of a market research software platform Suzy, and a consultant to over half of the Fortune 500, Matt leverages his entrepreneurial background and vast experience to deliver powerful keynote presentations. His high-energy storytelling approach allows him to clearly illustrate these pressing business issues and their impact on business, culture, and society.
Matt's presentations draw from real-world examples to drive home the importance of trends in consumer behavior, digital marketing, and data-led decision-making. They are designed to inspire, educate, and provide attendees with actionable insights they can put to immediate use. Whether it’s a corporate offsite, a workshop, or a conference, Matt challenges audiences to think differently about their approach to business and consumer engagement.
So, as the marketing landscape continues to evolve, presenting new challenges and opportunities, who better to guide you than Matt Britton? His unrivaled expertise and ability to break down complex topics into digestible, engaging narratives make him an ideal confidant for businesses looking to thrive in today’s consumer-driven, digital-first world. Matt is open to engagements around the world and can deliver keynotes tailored to a range of audience sizes and industry sectors.
Take the first step to revolutionizing your approach to consumer engagement and digital marketing. To learn more about Matt's keynote speaking platform or to discuss potential speaking opportunities, reach out today. Your journey to understanding the new consumer, embracing digital transformation, and building dynamic marketing initiatives starts now.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
