Each generation of consumers demands something different from the market, and understanding what that is and how to deliver it is the key to business success. Whether your company is a startup or a member of the Fortune 500, knowing your audience is paramount to thriving in an ever-changing landscape. This is something that Matt Britton, AI expert, New Consumer expert, and globally renowned keynote speaker, knows pretty well after decades of experience in the field.
Britton's captivating storytelling and high-energy approach make his keynotes pure gold for anyone seeking to understand the workings of consumer trends in this digital age. Fidji Simo's recent appointment as the CEO of Applications at OpenAI, for instance, offers up lessons and implications on how businesses should navigate the future – and Britton dives into these with unmatched enthusiasm and knowledge.
Simo's transition from Instacart CEO to a leadership role at OpenAI is a significant one. With her background as a former Facebook executive and her successful tenure at Instacart, Simo’s move signifies the importance of leadership adaptation and strategic visioning – the kind that can reshape how billions interact with AI products, influence the global role of AI, and grow OpenAI itself as a pioneering digital enterprise.
A proven leader in the digital space, Simo's challenge lies in refining the product experience of AI-powered tools like ChatGPT, exploring diverse business models, and ensuring the seamless integration of AI logic into various apps and services. These points are especially important to consider as the industry faces economic uncertainty, shifting consumer behaviors, and complex market conditions – issues that Britton expertly decodes and interprets for corporate audiences.
Indeed, understanding the changing landscape is essential to staying competitive. Insights from companies like Sweetgreen, DoorDash, and Chipotle reveal how shifts in consumer preferences affect their business models. Whether it's the impact of tariffs and trade wars or a global pandemic, consumer sentiment drives the market, and that's a reality Britton emphasizes in his keynotes.
Take, for instance, the recent launch of Instacart's new app, Fizz. This move represents a strategic attempt to attract younger consumers by providing innovative services and meeting the evolving demands of the online grocery industry. As the founder and CEO of Suzy, a market research software platform that has raised over $100 million, Britton appreciates the significance of innovation and convenience. He uses these illustrative examples to deliver high-impact messages to his audiences.
During his presentations, Britton leverages a mix of industry insights, real-world examples, and predictive viewpoints to illustrate the future of AI applications, consumer experiences, and market dynamics. Having consulted with more than half of the Fortune 500 companies and led workshops, off-sites, and conferences, Britton drives home the importance of adapting to and shaping change rather than merely reacting to it.
In a typical keynote delivered by Britton, you will find a compelling blend of storytelling, engagement, and practical takeaways. He marries an entrepreneurial mindset, deep AI understanding, and consumer expertise to give listeners a comprehensive view of the terrain – be it upturns, downturns, or revolutions.
So, do you want to grasp the shifts defining the future of business, understand current market impacts, and learn how to adapt your strategies effectively? Do you wish to ignite change within your organization and inspire your team to navigate the challenges ahead successfully? If yes, then it's time to bring Matt Britton on board.
Connect with Matt Britton today to book a keynote session or to learn more about his transformative speaking platform. His wealth of experience and unique approach to explaining complex business trends will provide your organization with actionable insights to ensure you stay one step ahead in this rapidly evolving digital landscape. Regardless of the industry your company operates in, Britton's guidance will empower you to make informed, strategic decisions that will drive growth and success in the new consumer world.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
