Audiences across the globe, comprised of corporate executives and decision-makers, repeatedly find themselves captivated and enlightened by Matt Britton's unique keynote presentations. In an era where the burgeoning creator economy heavily impacts business, culture, and society, Matt’s insight and expertise are invaluable. As an
established AI expert, renowned new consumer expert, and global keynote speaker, he deciphers the complex layers of this economy, translating them into digestible, compelling narratives filled with high-energy storytelling.
At the epicenter of Matt's presentations, one finds an adept ability to discern significant industry trends and translate them into actionable directives for businesses. As highlighted in the recent newsletter, three critical elements shaping the creator economy in today’s world include podcasting's major boom, the radical shift in advertising share towards influencer marketing, and the resilience of startup funding rebounds.
Podcasting has dramatically morphed from a budding industry into an influential platform that commands unique attention. With popular hosts such as Joe Rogan and Alex Cooper signing lucrative agreements with media giants like Spotify and SiriusXM, Britton's strategic approach assures businesses on how to utilise such platforms optimally. His keynote speeches demonstrate the power of podcasts as a persuasive medium for delivering information and messages, providing guidance on how businesses can capitalise on these trends.
The shift in marketing spending towards influencer marketing equally forms a critical part of Matt's emphasis on the creator economy in his impactful presentations. While influencer marketing might represent a small fraction of the overall advertising expenditure for now, its potential growth is undeniable. As Matt eloquently explains in his keynotes, companies can strategically use influencer campaigns to reach their target audience. He takes the example of major TV advertisers like Fanta and Allstate to highlight how influencer marketing spending is projected to significantly outgrow TV ad expenditure.
A seasoned veteran in startup development, Britton's entrepreneurial background, and position as CEO of Suzy—a market research software platform that has raised over $100 million—positions him as an insightful authority on startup funding trends. Through this, he offers a unique understanding of the investment landscape for businesses in the creator economy. In his keynote speeches, he decodes the fluctuations in funding for creator startups, offering strategic insights for businesses to navigate and secure investment.
Moreover, Matt continuously keeps pace with industry news and updates. Covering trending platforms like TikTok and Snapchat to discussing Instagram's New Year features, and reviewing various deals and announcements from Substack, YouTube, and Disney, Matt's speeches offer a comprehensive roundup on developments impacting the creator economy.
As a seasoned consultant to more than half of the Fortune 500, Matt's keynote speeches are a blend of big-picture trend analysis and actionable insights. Incorporating his vast experience from his successful entrepreneurial background, his speeches are not merely an academic discourse on pressing business issues, but also a guidebook that empowers businesses to grow and thrive in the digital age.
Whether the audience is attending an offsite meeting, a large-scale conference, or engaged in a workshop, Matt’s high-energy
presentations, rich in storytelling, energize his audience and provide a thought-provoking, informative, and engaging experience.
At the crossroads of business challenges and the digital revolution, Matt Britton is the guiding light, illuminating a path through his powerfully insightful and invigorating keynote speeches. Don't let your business get left behind in the ever-evolving creator economy. Contact Matt today to learn more about his trailblazing keynote speaking platform and pave your way towards an informed and prosperous future.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
