In the rapidly evolving world of the Creator Economy, businesses and influencers are seeking effective platforms for e-commerce. Two notable platforms, ShopMy and LTK, have emerged as frontrunners, each with unique strategies that cater to their consumers. It's critical to understand the nuances of these platforms and how they impact business, culture, and society. To do this, allow me to introduce you to an expert who can help disentangle the complexities of this burgeoning industry – global keynote speaker Matt Britton.

Riding the Wave of the Creator Economy

Matt Britton is a seasoned AI Expert, New Consumer Expert, and world-renowned keynote speaker who has spent decades consulting for more than half of Fortune 500 companies. While he is also the CEO of the tech-software platform Suzy, which raised over $100 million, Matt's keynote presentations center on pressing business issues like the rising influence of the Creator Economy.

Take, for an instance, the story of ShopMy, a platform that launched in 2020 with the sole intention of assisting influencers in setting up personalized shopping links to earn commissions. Fast forward to 2024, ShopMy is projected to hit $20 million in revenue, up from $4 million only a year prior, and manage over $1 million worth of purchases daily. Such impressive growth is attributed to their model that benefits both content creators and brand owners.

Similarly, LTK, a $2 billion behemoth known previously as Like To Know It, facilitates billions in annual sales by providing an interactive platform for users to browse and experience products and services shared by creators.

The Influence of Platforms like ShopMy and LTK

In dissecting the success stories of ShopMy & LTK, Matt shares insights into how business objectives vary and determine their given paths. ShopMy pivoted towards a platform that enables brands to reach out and collaborate with creators directly, while LTK focuses on enhancing the user experience with innovative features, making each brand's story more appealing to consumers.

Matt's presentations, backed by an entrepreneurial spirit and a significant consulting background, strike a perfect balance between business pragmatism and technological understanding. His presentations distill complex topics into digestible formats with high-energy storytelling that leaves a lasting impression.

With substantial moves within the industry, such as YouTube's Shorts, Podimo's acquisition of Podads, and Wondery's launch of toys based on its popular podcast, it's evident that the creator space is brimming with opportunities and challenges. Matt is committed to decoding these trends, helping businesses to navigate and succeed in this new reality.

Matt’s Unique Expertise

What sets Matt’s keynote presentations apart is the blend of his in-depth industry knowledge and real-world entrepreneurial experience. From establishing his start-ups to serving as CEO of Suzy, Matt brings a unique perspective to the creator economy, a perspective forged by his involvement in every stage of a company’s evolution.

As such, whether it’s a corporate workshop, an offsite, or a larger conference, Matt’s presentations have the breadth and depth to offer value to any business looking to harness the power and potential of the fast-evolving creator economy.

Final Thoughts

Business, culture, and society are increasingly influenced by the rise and progression of the creator economy, and businesses must adapt to stay ahead. Understanding these platforms and how they disrupt traditional business models is no longer optional; it's a necessity.

For organizations that want to get ahead of these shifts and learn from an industry veteran, engaging with Matt Britton offers invaluable insights and understanding into these topics. His powerful,
high-energy keynote speeches provide the roadmap that many businesses need to navigate the exciting yet complex creator economy.

Get in touch with Matt today to learn more about his enlightening keynote speaking platforms and let him guide your enterprise through the stimulating combats of the creator economy. As each industry story unfolds, let Matt turn them into lessons to future-proof your business.

Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.