In an era where the beverage industry is undergoing major
transformation, industry leaders like Heineken and Athletic Brewing are leading the charge in the quest to destigmatize nonalcoholic beer. Innovative marketing initiatives and campaigns, driven by consumer preference for healthier and more diverse beverage options, are beginning to reshape the industry and societal norms. And who better to delve into this fascinating transition than Matt Britton, a renowned AI expert, veteran consumer marketing expert, and global keynote speaker?
With a robust track record in delivering powerful keynote
presentations at business conferences, workshops, and offsites, Matt is particularly skilled at unraveling the intricacies of the swiftly-changing business climate. He shares his insights with corporate audiences, dissecting pressing issues such as the steady rise of nonalcoholic beer in the beverage sector. His high-energy storytelling approach ensures these complex topics are not just understood, but also highly engaging and relevant.
Matt leans into his extensive experience in consulting for over half of the Fortune 500 companies. He leverages his entrepreneurial background as CEO of Suzy, a successful market research software platform. Having raised over $100 million for Suzy, Matt has real-world exposure to the challenges of leading a growing company in a competitive, ever-evolving landscape.
By unpacking the strategies used by Heineken and Athletic Brewing, including the “0.0 Reasons Needed” campaign and the
multimillion-dollar marketing push to combat stigma, Matt paints a vivid portrait of the underlying business philosophies and consumer trends driving these changes.
He goes beyond merely sharing what's happening – he reveals the ‘why' behind these shifts. As more consumers pivot toward health-conscious lifestyles, they're looking for alternatives to traditional alcoholic beverages. Matt shows corporate audiences how this change in consumer behavior creates incredible opportunities for brands willing to innovate and adapt—especially those willing to promote and celebrate nonalcoholic options, playing a part in breaking down long-standing stigmas.
Beyond relaying these industry-specific insights, Matt places these developments within a larger cultural and societal context. This comprehensive approach enables businesses to better anticipate future shifts and informs strategies aimed at long-term growth and
sustainability.
Matt's ability to chart the course of cultural change, while helping companies navigate these currents, is one of his most powerful abilities as a keynote speaker. He sparks a sense of curiosity and resilience, prompting his audience to explore beyond the usual business discussions and consider deeper societal structures and norms. It's a broad vision, but one he communicates with clarity and infectious enthusiasm.
The discussions around nonalcoholic beer only scratch the surface of the insights Matt brings to his keynote addresses. He spotlights not just the shift in consumer trends or marketing innovations, but also the broader implications for society and business. He empowers businesses to champion change and be part of shaping a more inclusive and health-conscious society.
Consider how these insights can invigorate your business strategies and culture. Reach out to Matt Britton today and get a taste of his distinctive blend of education, entertainment, and empowerment. You'll discover why Fortune 500 companies and innovative startups alike look to Matt to decode the present and chart a course for the future. Experience firsthand how Matt's powerful keynotes can transform your approach to business and compute solutions for cultural and societal shifts. It's a decision your organization, employees, and customers will appreciate.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
