In an industry that's constantly evolving, like ours, there's a certain thrill that comes with staying ahead of trends, innovating, and dancing to the everchanging digital rhythms. This uncertainty, however, can equally be disruptive, as we recently witnessed with TikTok's 12-hour shutdown. Businesses built around the TikTok space were jolted, highlighting the susceptibility of businesses to the volatility of the digital marketplaces they rely on. One consequential development was Nicole Rechtszaid's decision to shutter Ghost Agency, an entity heavily leaning on the TikTok scale.
The closure of Ghost Agency underlines the ripple effects of technological uncertainties on businesses tied to such platforms. A decline in new business instigated by brands' choice to handle their TikTok marketing in-house ushered an unfavorable phase for Ghost, with numerous deals falling through, leading to its eventual wind-down.
Rechtszaid stressed the importance of diverse social media and e-commerce strategies, pointing to the potential risk of over-reliance on TikTok. According to her, brands underestimated the risks tied to heavy TikTok investment and needed to exercise caution and explore other platforms as a safety net against potential losses.
Today, Rechtszaid's focus is geared towards content creation on the Creator Economy and Influencer Marketing, leveraging more stable platforms like YouTube and Instagram. Meanwhile, emerging platforms like Flip, a video and shopping app startup, are also attracting her attention, as she believes they are making astute investments to attract creators. This shift in focus elucidates a growing trend of businesses and creators diversifying away from TikTok in search of stable platforms and opportunities.
Placed in the frontlines of these pressing business issues, AI Expert, New Consumer Expert, and globally recognized keynote speaker, Matt Britton never misses a beat. Pulling from his vast experience consulting for over half of the Fortune 500 companies and an entrepreneurial background where he currently serves as CEO of the market research software platform, Suzy, Matt's keynote speeches inspire corporate audiences at workshops, offsites, and conferences.
Matt who has helped Suzy raise over $100 million, uses a
storytelling-based approach, delivered with an infectious energy that captivates his audience, driving home insightful perspectives on issues like the TikTok shutdown and its ripple effects on businesses, culture and society. His talks table valuable lessons on leveraging data to navigate disruptive trends and uncertainties in the business environment. A riveting mix of entrepreneurial insights, consumer trend analyses, and real life corporate experiences makes Matt's presentations a must-see.
He understands the impact of social platforms on businesses and shares in-depth knowledge on how to mitigate risks and seize opportunities in the digital world. As businesses grapple with the effects of platform dependencies, Matt Britton provides cutting edge insights into alternatives and strategies to manage the landscapes of creator economy.
An engagement with Matt isn’t just about listening to a keynote speech; it is about arming yourself with actionable insights you can apply to navigate the everchanging business terrain. So, whether you're a start-up finding its feet or a Fortune 500 company striving to maintain its competitive edge, Matt Britton's keynotes offer invaluable insights that can propel your business to new heights.
In a rapidly-changing digital landscape where platforms rise and fall overnight, the need for knowledgeable guidance has never been more critical. Don't miss the opportunity to gain unparalleled insights into the world of new consumerism, platform dependencies, and the creator economy. Contact Matt Britton today to learn more about his keynote speaking platform and discover how your business can not only survive but thrive in this challenging environment. His is a perspective you cannot afford to miss. His is a story to transform your business narrative.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
