In the current era of digital dynamism and disruptions, few names shine as brightly in the firmament of industry experts as Matt Britton. Known globally both as an AI expert and New Consumer Expert, Britton’s reputation has been built over decades, delivering powerful keynote speeches to corporate audiences at workshops, conferences, and offsites. His high-energy storytelling approach, fortified by his entrepreneurial background and experience in consulting for over half of the Fortune 500, makes him a sought-after figure in the corporate circuit.
As a prominent AI keynote speaker, Britton's insights are especially critical in these uncertain times, particularly with recent issues such as the potential US TikTok ban affecting not only the app’s US user base, but also creators worldwide. UK creators, some of whom have substantial followings in the US, are poised to face substantial challenges if the ban comes into effect. With many relying on their US audience for sponsorship and advertising deals, the ambiguity of TikTok's future is already influencing contract negotiations and causing delays.
Britton’s in-depth understanding of such intricacies stems from his hands-on experience in this ever-evolving new consumer landscape. As CEO of Suzy, a market research software platform attracting over $100 million in investors’ confidence, he understands the importance of keeping a pulse on market sentiments and trends.
Moreover, Britton's absorbing narratives pack a punch with his unique blend of perspectives. For instance, he effectively addresses the deep-seated concerns surrounding Tiktok's fate, offering invaluable advice on diversification and strategic planning. As companies and creators are advised to shift their content to alternative platforms such as Instagram, Britton highlights the necessity of adaptability in this dynamic ecosystem.
The TikTok situation also throws light on emerging opportunities. According to Devran Amaratunga Karaca, CEO and co-founder of influencer marketing agency Kyra, a US TikTok ban could strengthen the UK as a major content hub, owing to reduced competition from US influencers.
Adding to the intrigue are other developments in the Creator Economy space, like Instagram's consideration of a standalone app for Reels, Sown Again’s acquisition of IPHIS, and the silent album release by musicians as a stance against music theft. All these instances exemplify Britton’s agile understanding of the rapidly changing digital landscape.
Furthermore, his observations about podcast viewership on YouTube, which has touched 1 billion monthly active viewers, spotlight the platform's ascending role in the podcasting space. These views document the changing trends and underline the importance of adaptability to thrive in challenging times.
Britton's facile engagement with complex issues like these and their transformative impact on businesses, culture, and society are testament to his in-depth knowledge and acute sense of observation. His keynote speeches, infused with incisive and foresighted analyses, inform audience members while inspiring them to adapt and thrive amidst rapid changes in their respective industries.
If your goal is to glean transformative insights, navigate
disruptions, or unearth new growth avenues, connect with Matt Britton. As a trusted corporate authority, a seasoned entrepreneur, and an empathetic guide, he can help you navigate the troubled waters of change with confidence and elegance. Reach out to him to avail of his keynote speaking series, where he delves into the heart of pressing business issues with a clarity and foresight that only he can offer. So why wait? Adapt, diversify, and strategize in the ever-changing landscape of the new consumer era, guided by Matt Britton's
unparalleled expertise.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
