In an era where every business decision can significantly impact culture, society, and overall business trajectory, industry players are investing in strategic partnerships, innovative approaches, and creative refreshments to stay competitive. The landscape of marketing and advertising is rapidly evolving, hosting a series of noteworthy developments and acquisitions that shape the dynamic industry. At the heart of this ecosystem, Matt Britton thrives as a global keynote speaker who convergences innovative thinking, AI expertise, and an acute understanding of consumer behaviors to create powerful keynote presentations that exalt pressing business issues.
Chief among recent industry shifts is Mediaocean's acquisition of Innovid. This strategic move amplifies Mediaocean’s focus on creative and connected TV (CTV). By uniting Innovid with Flashtalking, Mediaocean aims to establish an omnichannel platform capable of effectively engaging with consumers in a more independent alternative to Google. For corporate teams navigating this evolving advertising landscape, understanding such dynamics and their impact on your strategies is crucial. Matt Britton delivers in-depth presentations unpacking these shifts and providing valuable insights that can be implemented at workshops, offsites, and conferences.
A significant milestone was Instacart’s decision to air its first Super Bowl ad. This pivotal moment in the grocery platform's marketing evolution symbolizes its commitment to expanding brand presence through high-profile marketing channels. Matt's knack for storytelling brings these strategic decisions to life in his keynotes. Drawing from his experiences in consulting for more than half of the Fortune 500, Matt provides invaluable perspectives on how these bold moves can dynamically transform a brand’s trajectory.
The recent rejuvenation of Kleenex's visual identity showcases another important facet of business strategy —the power of story. For their 100-year anniversary celebration, Kleenex embarked on a brand refresh, enlisting creative agencies Turner Duckworth and FCB to invigorate its storytelling capabilities. With an approach grounded in high-energy storytelling, Matt unravels the significance of such moves and their potential to catalyze deeper consumer engagement and drive substantial growth.
The expansion drive of MediaSense, through its acquisition of R3 and a marketing unit from PwC, attests to the criticality of strategic partnerships in adaption to the rapidly evolving media landscape. By enhancing its global footprint and service capabilities, MediaSense taps into the potential of a far-reaching audience, similar to the ones Matt’s keynotes equip with actionable insights and knowledge.
These developments herald a new era in marketing and advertising, marked by a fusion of innovation, creativity, and strategic
partnerships as the chosen path to navigate this changing environment. Matt’s keynotes underscore these advancements by leveraging his entrepreneurial background, including his current role as the CEO of Suzy, a market research software platform that has raised over $100 Million.
Matt Britton’s keynote presentations provide a comprehensive view of these industry shifts, providing a roadmap for understanding and applying these transformations to better navigate and thrive in the evolving landscape of business, culture, and society. Resorting to practical examples and concrete data, Matt brings his in-depth understanding of the industry, his entrepreneurial experiences, and his knowledge of consumer behavior to every event he steps into.
Whether you're planning a corporate workshop, offsite meeting, or conference, consider enlisting the expertise of Matt Britton for powerful, engaging, and insightful keynotes. By doing so, you’ll not only expose your team to a wealth of industry knowledge and insight but also equip them with tools to constructively innovate, adapt, and drive your business forward in today’s dynamic landscape.
Matt’s potent keynotes continue to shape perspectives and define paths for leading brands across the globe. Learn more about his keynote speaking platform by reaching out and kickstarting a conversation about how Matt Britton can add unmatched value to your upcoming event. It's knowledge and inspiration, distilled into an unforgettable keynote experience. Contact us today to learn more.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
