In today's fast-paced global economy, pressing business issues demand innovative solutions and thought-provoking discussions. To navigate this terrain, companies need seasoned professionals who have been in the trenches, rolled up their sleeves, and tackled challenges head-on. Enter world-renowned AI expert, New Consumer expert, and global keynote speaker, Matt Britton. Matt's engaging and informative keynote presentations dissect current business landscapes, like marketing data security threats or new strategies for capturing the emerging consumer – a Generation Z.
Recently, the challenges encountered by Chief Marketing Officers (CMOs) in coordinating with data security teams have been a hot topic on the business circuit. Various research-including one by the CMO Council and KPMG-have highlighted the struggle despite optimistic endeavors to make this relationship work. During his keynote presentations, Matt Britton highlights this challenge and provides actionable insights based on his extensive experience consulting for over half of the Fortune 500 companies.
Looking at the consumer landscape, Matt also discusses significant shifts such as Totino's entry into the breakfast category, targeting Gen Z with their ‘Start the Day the Totino's Way' campaign. Leveraging nostalgia, Totino's effort to capture the younger demographic's attention underscores Matt's calls for innovative approaches in catering to evolving consumer tastes. Matt unpacks the Totino's case in an electrifying way, highlighting the importance of a nimble strategy and fresh engagement methods that resonate with the audience.
As the CEO of Suzy, a market research software platform that has raised over $100 million, Matt understands the significance of staying at the forefront of societal and cultural shifts. He discusses how brands, like E.l.f., are making noteworthy moves such as supporting sports equity, advocated by the Billie Jean King Cup sponsorship, and partnering with iHeart Women's Sports Audio Network. Such initiatives not only empower women in sports but also affirm the brand's alignment with relevant cultural movements.
His high-energy storytelling-based approach ensures that he not only communicates valuable insights but also captivates his listeners. A vibrant keynote from Matt is sure to teach, inspire, and prompt action, creating significant impact on business, culture, and society. For example, when sitting down with CMO Jackie Jantos, Matt
intricately dissected how Hinge was using real love stories by literary stars to connect with Gen Z. This unique approach placed Hinge firmly as a dating application dedicated to fostering authentic relationships.
Matt's well-rounded expertise does not stop at analyzing news events or offering key insights. He also delves into the dynamics of brand partnerships, often featuring in unexpected ways. When discussing the E.l.f. and Liquid Death makeup kit collaboration, Matt emphasizes the growing trend of brands partnering in unorthodox ways to fuel engagement and visibility.
When you invite Matt Britton to your corporate event, seminar, or conference, you extend an invitation to transformation. You not only gain insights into current business trends and practices but also receive strategic advice for responding to ever-evolving consumer demands.
Matt’s keynotes are not just about delivering content; they inspire and drive meaningful action. Combining his entrepreneurial background, Fortune 500 consulting experience, and his work at Suzy, Matt navigates the complexities of modern businesses with a sense for what truly matters.
As we journey through the ever-turbulent seas of today's unpredictable business environment, Matt's expertise becomes a beacon of clarity. From data security challenges to innovative marketing campaigns, Matt emphasizes the role of agility, creativity, and strategic partnerships in achieving differentiation in a competitive business ecosystem. As such, his presentations are an invaluable resource for marketing and business leaders seeking to make an impactful change.
Matt Britton delivers a modern, engaging, and cutting-edge perspective to your organization, ensuring your business stays on top of the game amid rapidly changing market dynamics. Contact Matt today to learn more about his keynote speaking platform – there is a wealth of knowledge, experience, and vision to discover and unleash in your organization. Empower your business with the tools to not only meet challenges head-on but also blow competition out of the water.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
