In the ever-evolving media landscape, digitally-native creators are increasingly making their mark on traditional TV platforms. An example comes from Hulu's reality TV series, “The Secret Lives of Mormon Wives,” which provides an intriguing insight into the lives of eight young Mormon moms who found fame on TikTok. At the center of it all, a saga involving scandal, relationships, and drama. Despite its origins, Hulu confirms the show's success, claiming the title of the
most-watched reality show premiere on their platform this year.
And who better to shed light on this dynamic industry shift than AI Expert, New Consumer Expert, and global keynote speaker Matt Britton? A seasoned industry veteran with tremendous experience consulting for over half of the Fortune 500 companies, Matt leverages his powerful storytelling abilities to dissect these prominent business issues for corporate audiences at workshops, offsites, and conferences.
The journey to spearhead this series was far from straightforward. Taking nearly four years from concept to reality, executive producers Lisa Filipelli and Danielle Pistotnik faced unique challenges when incorporating digital influencers into traditional media. This dynamic intersection between Hollywood and digital creators unfolds as TikTok stars like Loren Gray secure roles on Netflix, and the D'Amelio family lands their reality TV show on Hulu.
However, not every crossover attempt proves successful. As highlighted by Matt, Amazon’s reality competition show with MrBeast ran into legal obstacles due to complaints over alleged poor working conditions and harassment, exposing the complexity and challenges of the space.
Despite hurdles, the management team behind the Mormon moms – Filipelli and Pistotnik – navigated these trials diligently. Being responsible for both short and long-form platforms, they highlighted the significance of storytelling that extends beyond what influencers share on social media. Their transition to more comprehensive content formats became possible through collaboration with strong production teams.
Matt's in-depth exploration of these issues underscores one key oversimplification within the traditional entertainment world – the obsession with follower numbers. As the journey of these Moms on TikTok into global success on Hulu shows, the strength of a creator is not purely numeric; it also involves understanding audience desires and cultural relevance.
With his keen insight, Matt emphasizes the unique advantage of marketing a creator-centric program. Utilizing the existing online presence of creators allows for a more organic and impactful promotional method. While the future of these unique integrations remains fluid, the executives behind “The Secret Lives of Mormon Wives” seem optimistic for a second season and are considering exploring other facets of TikTok and online culture.
As an entrepreneur who currently serves as the CEO of Suzy – a market research software platform that has raised over $100 million, Matt navigates these discussions expertly. His insights into the challenges and triumphs faced by producers and influencers alike, particularly when bridging the gap between traditional and digital platforms, are valuable for businesses, cultural commentators and tech enthusiasts alike. Not to mention, his high-energy storytelling approach paints a vivid and engaging picture of these phenomena.
To delve deeper into the implications of the shifting sphere of entertainment on businesses, culture, and society, consider reaching out to Matt Britton. His expertise extends beyond just the trends of today, preparing you and your business for the consumer environment of the future. Matt's global keynote speeches have already impacted numerous organizations, and he's ready to deliver the same insightful content to your team. To discover more and enrich your industry perspective, don't hesitate to contact Matt. He's ready to steer your business through these exciting entertainment industry shifts. Immerse yourself in industry-shaping discussions and fallout-proof your strategy with the help of Matt Britton, an expert navigating the new consumer frontier.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
