Matt Britton is a renowned artificial intelligence expert, new consumer expert, and global keynote speaker. Over the years, he has delivered riveting keynote presentations across various markets. These potent discourses aim to dissect the implications of popular business trends on enterprises while offering ways to navigate these changes successfully.

In the kaleidoscope of evolving social media usage, a pattern is becoming more apparent. Businesses are exploring the resurgence of serial shows on social media platforms including TikTok, Instagram, and YouTube to secure their audiences' attention. For example, TikTok is preparing to test TV-like dramas with short episodes, mirroring the success seen on its Chinese alternative, Douyin. Also, companies like ReelShort have started producing soap opera-style shows on TikTok as these bite-sized pieces of entertainment gain traction amongst the online community.

While these platforms are keen on hosting these shows, their production funding is primarily left to the creators. In this case, YouTube is a prime example, wherein the platform encourages creators to craft episodic content for YouTube TV. Some creators, like Michelle Khare with her series “Challenge Accepted”, have begun experimenting appropriately, drawing in large audiences.

Platforms such as TikTok and Instagram have also experienced a rise in short-form series from creators. This form of content has been very well-received by audiences. Sensing an opportunity, social content company Portal A invested in these mini-series, anticipating an increase in audience engagement.

Furthering the growth of the creator economy are various developments among global tech giants. ByteDance's rising valuation, Instagram's testing of content recommendations, and Facebook prioritizing views as a crucial performance metric have all contributed to this sector's growth.

In the arena of start-ups, companies like Levanta, Spines, and Agentio have secured funding rounds. AI prominently features here with the launch of Promise, a studio employing artificial intelligence to create shows and movies.

In the midst of these trends and developments, Matt Britton offers a high-energy, storytelling brand of presentation. Utilizing his experience consulting for more than half of the Fortune 500 businesses and his entrepreneurial background where he currently serves as CEO of Suzy, a market research software platform, Britton breaks down these trends, making them accessible and relatable to his audiences.

His understanding of the new consumer landscape brings a dynamic perspective to these corporate conversations. Whether it's a workshop, an offsite event, or a conference, Britton brings a compelling narrative to the table, pressing into the implications of these trends on business, culture, and society.

Amid the rise of the creator economy, high-profile figures like Jake Paul have capitalized on these shifts. For instance, Paul’s recent boxing match featured on Netflix allegedly earned him $40 million. Similarly, popular podcasts and creator-focused media organizations continue to grab headlines, solidifying the creator economy as a cornerstone of the new entertainment paradigm.

Being at the helm of these disruptive trends and developments is key to foresee potential impacts and opportunities. Matt Britton weathered these waters, carving a successful entrepreneurial journey as CEO of Suzy, a market research platform that raised over $100 million.

As the social media landscape continually evolves, it's essential to stay ahead of these shifts. Secure your spot at the forefront of these developments with Matt Britton’s vital insights. He brings
industry-leading expertise, catalyzing essential conversations that drive businesses forward.

Get in touch with Matt and unlock the door to enhanced understanding and application of the new consumer realm. Incorporate the power of AI, comprehend the rise of the creator economy, and unlock
revolutionary growth tactics in your business.

Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.