In a world influenced by rapid technological advancements and changing consumer behaviors, only one name stands out as an authority on remaining ahead of the curve – Matt Britton. As a leading global keynote speaker, new consumer expert, and AI expert, Matt continues to deliver high-energy, engaging presentations on leading-edge business issues such as the impact of Artificial Intelligence (AI) on affiliate link revenue, international TikTok deals, and more.
Drawing from his experience consulting for over half of the Fortune 500 companies and leading Suzy – a market research software platform that has successfully raised over $100 million; Matt is your go-to source for insights on how technology is influencing business, society, and culture.
One of his most pressing topics focuses on the “Creator Economy”, specifically how AI searches are influencing creators' affiliate link revenue. Creators have begun to notice a decline in traffic to their sites as users are increasingly relying on AI-powered search tools like ChatGPT and Perplexity. Even Google's AI Overviews, a search summary feature, has raised eyebrows for leading to a potential decrease in users' need to click through to external sites.
Google may argue that these tools redirect users to a wider array of sources, ultimately directing higher quality traffic to external sites. However, Matt Britton brings to the forefront the perspectives of influencers and bloggers like those assisted by Raptive, who have witnessed around a 5.5% decrease in traffic from Google search compared to earlier years.
In these changing times, Matt articulates how creators must adapt and innovate to stay afloat. For instance, creators can focus on building their audiences on other platforms, encouraging visitor loyalty, or placing greater emphasis on social media platforms like Instagram and TikTok, where their followers already place a high value on their expertise.
In his high-energy presentations, Matt also touches on major tech issues like the deal-making process over TikTok's operations in the U.S. He highlights ByteDance's financial success due to international revenue from TikTok and explains how licensing its algorithms to a new company could potentially shape the social media landscape.
But that's not all. Drawing from his entrepreneurial background and mastery of storytelling, Matt delivers compelling narratives that resonate with his audience. His strategic advice and insightful commentary help business leaders navigate evolving market conditions, address ongoing challenges, and seize new opportunities. Whether it's a workshop, corporate offsite, or conference, Matt’s presence on the stage guarantees not just a speech but an engaging and informative experience.
Beyond his speaking engagements, Matt's work at Suzy further gleans critical insights into today's hyper-connected and data-driven world. His leadership and experience in the tech industry enable him to provide unique perspectives on what's next, preparing businesses for the challenges and opportunities that lie ahead.
In summary, as the world becomes more complex and challenging for creators, businesses, and society as a whole, having a visionary like Matt Britton guiding the way is invaluable. His keen understanding of AI's impact on various aspects of business, his unique storytelling approach, coupled with a wealth of experience in the corporate world, makes him an indispensable resource.
To learn more about how Matt can provide powerhouse keynote
presentations tailored to your organization’s needs, reach out today. In these quickly evolving times, your company could benefit from Matt’s expert insights, helping every stakeholder make sense of the complex business landscape we are navigating. Don't wait until tomorrow to understand the future; contact Matt Britton now, and stay ahead of the curve.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
