To stand at the cusp of the business world, to adapt, shape, and transform corporate strategies amidst the bustle of disruptive innovation and rapidly evolving consumer behavior is a feat that requires more than just expertise—it requires insight, foresight, and a unique approach that only some can deliver. Notably, one name that echoes loud in this realm, ultimately redefining ‘business as usual', is Matt Britton.
Matt Britton, an AI expert, new consumer expert, and globally renowned keynote speaker, has been instrumental in addressing pressing business issues, their impact on business, culture, and society, and the manifestation of their solutions in the corporate world. With a rich history of consulting for over half of the Fortune 500 companies, coupled with an entrepreneurial background as CEO of Suzy, a market research software platform which has raised over $100 million, Matt brings a distinct flavor to his powerful keynote presentations.
One recent development that has caught Matt's attention is the appointment of Mark Kirkham as the new Chief Marketing Officer for PepsiCo's US beverage division. A veteran with 14 years of experience, Mark's appointment reflects PepsiCo's drive to adjust its focus onto better-for-you beverage options, in line with the disruptions in the soda category. But Matt doesn't just analyze the change; he deciphers its implications, the underlying consumer shift it represents. Matt's insight advises businesses on how they can maneuver disruptions, stay relevant, and drive growth.
In another instance, Matt examines the nostalgia-laden marketing strategy of Chili's opening a new location in Scranton, an homage to the beloved TV show “The Office.” This strategy says a lot about consumer behavior and nostalgia as a powerful marketing tool. Matt provides actionable ideas on how companies can leverage nostalgia in their campaigns while ensuring they still align with evolving consumer interests.
Heineken's move to employ WPP's AI-powered operating system to strengthen below-the-line marketing activities is another disruptive business story that Matt addresses. He emphasizes the power of AI in transforming marketing efforts and how companies can best leverage this technology, aligning their operations with the emerging trends that define the future.
In an enlightening Q&A with Danone's Chief Marketing Officer, Linda Bethea, the adoption of AI technologies and emerging channels are recognized as a critical component of their marketing strategy. Equipped with a profound understanding of AI's role in business and marketing, Matt examines the shift, helping businesses to apprehend the potential of AI and how it can differentiate their marketing operations amidst fierce competition.
Finally, Matt acknowledges the critical role of AI hype and effective utilization in saving X – an app recently acquired by xAI, from financial collapse. In analyzing this, he highlights how breakthroughs in AI technology can redefine the business landscape and how these advances can be exploited to the company's advantage.
Each unfolding story presents a unique opportunity and challenge. Through his high-energy, storytelling-based approach, combined with diligent analysis and strategic foresight, Matt deftly breaks down these challenges and opportunities, providing highly engaging workshops, offsites, and conferences for corporate audiences.
Indeed, Matt's keynote presentations echo the ethos of innovation, adaptability, and competitiveness. He delivers insights that inspire, strategies that work, and a roadmap to success in an ever-evolving business landscape.
As the marketing world continues its dynamic dance with disruption and innovation, and as businesses strive to stay ahead of the curve, having Matt on your team can make all the difference. If understanding consumers, leveraging AI, or strategizing marketing efforts for the future are your challenges, the solution just might be a conversation away.
Don't just adapt to the business landscape, shape it. Connect with Matt Britton today and get a glimpse into the future of your industry, crafted by an expert who has excelled at forecasting and exploiting trends in marketing and technology. Reach out, learn more about his highly acclaimed keynote speaking platform, and begin the journey towards realizing your company's full potential in a dynamic world of business. Matt Britton is not just a keynote speaker; he is your guide to the Future of Business.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
