In the ever-evolving landscape of business, marketing, and
advertising, it's crucial to stay ahead with dynamic strategies and innovative tactics. Enter, Matt Britton – an AI Expert, New Consumer Expert, and global keynote speaker who has been delivering compelling presentations across the globe on critical business concerns that impact not just businesses but culture and society at large.
A recent report that drew much attention was the decision by a US judge declaring Google to hold an illegal monopoly over key areas of ad tech in the US. The ruling notably recognized Google's dominance over publisher tools and ad exchanges, but stopped short of including display ad networks. It's a seminal ruling, one that hints at the potential for similar future decisions against the tech behemoth.
Enter Matt Britton, who takes these complex legal dynamics and breaks them down into insightful, understandable narratives for his audiences. His ability to demystify such judicial complications comes from his extensive experience in consulting for over half of Fortune 500 companies. Drawing from this expertise, Britton paints a clear picture of the implications such regulations have on mainstream business practices, thus aiding leaders in formulating proactive strategies.
In the dynamic crossroads of culture, branding, and gaming, Clash of Clans' collaboration with a WWE champion emerged as a unique marketing campaign. This strategy aims to catch the cross-section of gamers and wrestling fans with tailor-made interactive experiences. Matt Britton’s high-energy storytelling-based approach is perfect for elucidating the thinking behind such unconventional collaborations and how these tactics could shape the future of advertising campaigns.
Lyft Media's partnership with StackAdapt introduced a new dimension into in-app advertising. Here, companies gain the opportunity to leverage Lyft's in-app ad inventory for hyper-localized ad targeting. As the CEO of Suzy, a market research software platform, Britton has a unique perspective on technologically-driven advertising interactions. In his keynote talks, he expertly elucidates the benefits and considerations of such strategies, showcasing the value of targeted marketing approaches.
Coca-Cola owned BodyArmor's bold branding identity and its massive campaign “Choose Better” represented a big shift in the competitive beverage market. Within the flooded market, differentiation is key, and Britton excels in decoding the makings of such robust campaigns. Drawing attention to the essential elements hidden in these
strategies, Britton drives home the importance of consumer choice and product positioning.
With his entrepreneurial background solidified in the success of Suzy, Britton brings an invigorating edge to every presentation he delivers. His keynote presentations seamlessly blend insightful content and engaging stories, making every piece of information not only easier but engrossing to grasp.
A treasure trove of marketing insights, industry trends, and emerging branding strategies, his sessions are not to be missed. Given the break-neck speed at which these aspects change, Britton's wealth of knowledge and ability to anticipate and interpret trends can make the crucial difference in staying ahead of the curve for many businesses.
To engage your team in an enlightening journey through the world of marketing and advertising with dynamic discussions on the industry's challenges, opportunities, and strategies, get in touch with Matt Britton today. Learn from a master who has advised more than half of Fortune 500 companies, and take advantage of his wealth of knowledge and experience. Navigate your business and marketing journey with the best, because when it comes to understanding the new consumer, there's no better guide than Matt Britton. Engage, adapt, and conquer your industry with Britton by your side!
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
