The world of business, culture, and society is ever-evolving with new trends and strategies emerging every passing day. Navigating this complex landscape requires deep knowledge and insights, and that's where Matt Britton's expertise shines brightly. As a globally recognized keynote speaker, Matt unfurls the intricacies of business issues and strategies with his high-energy storytelling approach captivating corporate audiences at workshops, offsites, and
conferences.
Matt’s expertise is not limited to just delivering speeches, having consulted for more than half of Fortune 500, he deftly blends his entrepreneurial background as the CEO of Suzy, a market research software platform that raised over $100 Million, to provide
captivating insights that inspire and educate.
One of the captivating insights discussed recently is Hellmann's innovative “Ketchup Currency” campaign. This creative marketing strategy converts ordinary ketchup packets into a fun form of currency, turning engagement with consumers into a stimulating game. Through a casino-inspired microsite, customers can scan ketchup packets to earn coupons for Hellmann's signature mayo, leveraging clever interactive mechanisms to bolster product promotion.
Another business strategy that caught Matt's eye is Danone’s forward-thinking approach to adjusting its advertising strategy. Spearheaded by their Chief Marketing Officer, Linda Bethea, Danone is adventurously navigating the GLP-1 boom in the food industry. Incorporating emerging channels and artificial intelligence to understand industry trends and consumer preferences better, they are setting a precedence that businesses can draw inspiration from.
Increasingly, leading companies like Danone recognize that AI is integral to shaping the future of business and technology. This appreciation of AI's potential is highlighted in xAI's acquisition of X securing the Sociable app's future. Steering this move was visionary Elon Musk, providing testament to how AI continues to mold the blueprint of tomorrow.
“We owe our present to the future” is a sentiment reflected in another marketing strategy that companies like Ben & Jerry’s and Red Bull are harnessing. They are utilizing DoorDash's new advertising solution to boost sales and reach consumers through innovative marketing means. By thinking outside the conventional advertising box, these businesses reach their customers in new and impactful ways.
Meanwhile, Jack in the Box, known for thinking differently, is taking brand awareness to another level by integrating itself into popular shows like ‘Hot Ones' and ‘Call Her Daddy', orchestrating cultural impact. This approach is driven by the innovative agency
TBWA\Chiat\Day Los Angeles who champion a “So Munch More” platform, once again highlighting the importance of creative strategies in brand promotion.
Another noteworthy insight from a recent newsletter, is that 59% of marketers plan to increase their collaboration with influencers in 2025. As consumers flock to new social platforms, utilising
influencers has become a crucial way for brands to connect and engage with their target audience. In an era where endorsements from trusted individuals are the preferred form of advertising, influencer collaborations are poise to become a definitive marketing strategy in the foreseeable future.
Navigating new trends and strategies that are continually shaping the future of business, culture, and society can be an overwhelming task for businesses. But with an expert like Matt Britton at the helm, that task becomes an exciting journey of discovery and learning. Matt’s high-energy and engaging storytelling approach, combined with his deep, practical understanding of business gained through consulting for global corporations and leading a high-growth start-up, ensures that his audiences come away enlightened and inspired.
Consider seizing this opportunity to enrich your business strategy and approach by connecting with Matt’s platform. Click here to book Matt for your next event and ensure your business stays one step ahead.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
