In the rapidly evolving business landscape, it's critical to stay abreast of current trends, emerging technologies, and marketing strategies. One expert who excels in this domain is Matt Britton, a renowned AI expert, New Consumer Expert, and global keynote speaker celebrated for his unique and invigorating delivery on pressing business issues.
A recent example of his ability to dissect business situations and draw invaluable insights was his analysis of Sprite's new holiday campaign. This campaign was the brand's first seasonal endeavor in three years, featuring NBA star Anthony Edwards, transformed into “Anta Claus” to promote a popular holiday flavor. The plan was to attract consumers during the festive season with a fun and engaging marketing approach. Such high-stake business strategies are what Matt deeply probes into during his keynotes, examining both their immediate implications and long-term impact.
Matt also took a keen interest in the strategies adopted by companies like FanDuel and Verizon. Both companies deepened their NFL
integrations with Netflix through ad partnerships, taking advantage of Netflix's massive 70 million global ad-tier users. This move, Matt points out, underscores just how brands are harnessing the power of popular streaming platforms to broaden their consumer reach.
In another instance, Matt's attention was piqued by the move of Keurig Dr Pepper in digital-first marketing efforts by tapping a new CMO, Drew Panayiotou. Recognizing the need for new technology amid fast-paced business dynamics, Keurig Dr Pepper aims to maintain the momentum for brands like Dr Pepper through innovative marketing initiatives led by Panayiotou.
Similarly, Matt critically examined Wesson's marketing shift. With its new Thanksgiving campaign, Wesson challenged traditional gender roles, seeking to appeal to a more diverse and inclusive audience. These strategic maneuvers are indicative of new trends in marketing that Matt passionately unpacks in his presentations.
Beyond the world of marketing, Matt also explores the intertwining relationship between politics and social media. He discusses potential changes in the social media landscape, based on speculations around Trump's potential second term and his stated views on social media platforms.
Boasting high-energy storytelling, Matt brings these narratives to life in his presentations, elucidating complex business phenomena with engaging clarity and keen insight. His audience-centric approach, coupled with his practical business acumen, empowers corporate audiences to not only understand but also effectively respond to fast-paced market changes.
Matt's consulting experience for over half of the Fortune 500 along with his entrepreneurial background – currently serving as the CEO of Suzy, a market research software platform that has raised over $100 million – renders him a trusted authority in the realm of business strategy and consumer trends.
Drawing from the well of his rich experience and tapping into current trends, Matt Britton is indeed a keynote speaker par excellence. Seeking to engage and equip audiences, Matt delivers powerful, laser-focused presentations that untangle the complexity of pressing business issues and unveil strategic pathways to success in this competitive landscape.
So, are you ready to lean into the future? To better understand the intricacies of today's market dynamics? To unravel strategies that could drive business growth and create revolutions? If so, it's time to introduce your team to Matt Britton. Learn more about his high-impact keynote speaking platform by contacting Matt today. Empower your teams with the knowledge and insights they need to win in the world of business. With Matt Britton, you're not just listening to a keynote speaker; you're locking arms with a business trends visionary.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
