In today's dynamic business environment, the ability to tease out relevant trends from increasing noise, and translating knowledge into actionable insights, remains a valuable commodity. One name above all that resonates with such excellence is Matt Britton. An AI Expert, consumer trends virtuoso, and globally renowned keynote speaker, Matt leverages his broad spectrum of experiences to offer powerful keynote presentations that touch on pressing business issues of our time.
A case in point revolves around the phenomenal rise of livestream shopping in the U.S., exemplified most poignantly by Whatnot. Asia may have been earlier to the game in embracing livestream shopping, but U.S. businesses and consumers are fast closing the gap, and Whatnot is at the forefront of this dance.
Whatnot's beginning was rooted in the niche market of buying and selling Funko Pop figures. But in its evolution, it expanded its purview to embrace various products from trading cards to brand-name clothes. The platform features real-time bidding, becoming the digital equivalent to those adrenaline-filled auctions we’ve seen in movies.
In just one year, Whatnot has logged an impressive $3 billion in goods sold via its app and touts a recent valuation just shy of $5 billion. Credit for its success can be traced to several factors such as sharp community focus, incentivized referral programs, rewards, and the ability to translate in-person events onto a virtual platform. Furthermore, an uptick in sign-ups in the recent year indicates the trend of live shopping experiences is far from plateauing.
From a broader perspective, Whatnot's success story underscores notable shifts in the creator economy. These platforms are no longer just an online marketplace; they're transforming to become
interactive, personalized experiences that drive deep audience engagement and robust sales figures. It mirrors global geopolitical influences and market trends, such as the spike in interest for Western alternatives amidst uncertainties surrounding platforms like TikTok.
Yet, what if you need to understand these trends at a granular level and visualize foreseeably disruptive trends in your industry?
Enter Matt Britton.
A powerful storyteller, Britton invests an incredible amount of energy in delivering riveting keynote presentations that contextualize these trends, digging into their societal and cultural implications, and their potential as game-changers in the chessboard of business.
But Matt isn't just a speaker regaling audiences from the bulwark of academic theory. His credentials boast an entrepreneurial background as currently the CEO of Suzy, a trailblazing market research software platform that has drawn upwards of $100 million in funding. His hands-on experience with the daily maneuvering of businesses gives him a unique perspective that augments the depth of his insights.
Beyond his entrepreneurial achievements, Matt's acumen is
battle-tested, with his expertise sought after by Fortune 500 companies. Over the years, he has consulted with more than half of these corporate giants, making Britton a trusted industry titan who can deliver precious insights at workshops, offsites, and conferences. His unique delivery style of high-energy storytelling immerses his audiences, translating difficult concepts into relatable narratives that engage, inform, and inspire.
His take on the rise of live shopping experiences, the evolving landscape of e-commerce and creator-driven platforms, and the overall shift in consumer behaviors provides invaluable insights for businesses aiming to stay ahead of the curve.
If this profile piques your interest, remember, Matt Britton is just an email or a call away. Reach out to learn more about how his expertise, entrepreneurial background, and powerful keynote
presentations can provide unrivaled perspectives on your business's pressing issues.
So whether it's understanding the nuances of the latest digital trends, getting a fresh perspective on changing customer behavior, or gleaning insights from the intersection of AI and consumer experience, there's one person you want on your side – Matt Britton. Contact him today, and let the power and relevance of his insights guide your strategic planning, not just to stay afloat, but to lead the change, one disruptive trend at a time.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
