The emergence of the Creator Economy has accelerated rapidly over the past couple of years, presenting new opportunities and challenges alike for creators. This evolving landscape has noted the need for increased legal safeguards, and the Creators Guild of America (CGA) is at the forefront of such initiatives, working tirelessly to ensure content creators have the protection they require. Given the significance of this development, the issue has attracted the insights from none other than renowned AI expert, new consumer expert, and global keynote speaker, Matt Britton.
Matt has long recognized the potential of the evolving creator economy. Harnessing his expertise in AI, consumer trends, his experience as a seasoned keynoter addressing more than half of the Fortune 500 companies, and the entrepreneurial success leading Suzy, a market research software platform that has raised over $100 Million, Matt has been consistently communicating about the transformations and impacts the shift towards a more legally structured creator economy can bring about.
At the heart of CGA's mission is the CGA Rider, a two-page legal document that outlines basic protections for creators in their deals with brands, social platforms, and agencies, covering pressing issues like timely payments and content usage rights. This document revolutionizes how smaller creators, especially those without legal representation, approach their brand sponsorships and contractual agreements.
With CGA opening its doors in August 2023, it has proven its mettle, navigating the murky legal waters of the creator economy and offering a beacon of hope for creators who were otherwise left to their own devices. Matt, in his signature high-energy storytelling style, brings these impact points to the forefront in his keynotes, compellingly narrating the narrative of contemporary creators and how their journey is reshaping the global economy.
For a mere $100 annually, creators can access a wide array of benefits from the CGA, including project accreditations, networking events, and career mentorship, an opportunity that Matt sees as incredible value proposed by the non-profit organization. Add to this the growing show of support from industry heavyweights like Linktree, Whalar Group, and Collab pledging to implement the CGA Rider in their agreements, and creators now find themselves on much firmer ground, legally speaking.
As an entrepreneur himself, Matt Britton understands the hurdles creators face and the crucial role played by the CGA Rider for leveling the playing field. As he shares his insights as a keynote speaker, workshop leader, or featured conference panellist, he delivers this with a compelling narrative that acknowledges current business dynamics and predicts future trends.
Huge strides have been taken in legitimizing and protecting the creator economy's vital contributors, but the work is far from over. Matt believes the CGA initiative in introducing the Rider is the first significant step toward establishing an industry-wide standard for creator agreements. Through his engaging talks that marry profound insights with enlightening foresights, he urges companies to acknowledge this shift and adapt to the changing business landscape.
Being a serial entrepreneur, Matt emphasizes how initiatives like the CGA Rider are central to ensuring a sustainable creator economy. Businesses tapping into the content creator market can extract richer value in alignment with the just conditions laid out by the Rider. Moving forward, this can set a well-needed trend for safeguarding creators' rights, leading to industry growth and evolution that benefits all parties involved.
Whether Matt is expounding captivating business narratives or breaking down complex AI concepts, his expertise, drawn from his experiences advising some of the world's largest companies and leading a trail-blazing tech business, makes his a voice that carries weight and instigates change.
Ready to delve deeper into the transformative potential of the Creator Economy? Interested in learning about its effect on your business, local culture, or global society? Contact Matt Britton today and invite the vibrant perspective and on-point analyses that only he can provide. Through exceptional keynotes, workshops, or offsite talks, Matt delivers a fundamentally enlightening and resolutely
implementable outlook on the Creator Economy and a wide spectrum of timely business topics. Listen, learn, and leap forward with Matt Britton today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
