In a rapidly evolving digital landscape, major social media giants like TikTok and Meta Platforms (formerly known as Facebook), are constantly looking for innovative ways to enhance user engagement, expand their reach, and remain competitive. One of their recent strategic moves that are making headlines (June 26, 2025) is their bold venture into creating custom apps for TV screens.
In today's high-paced, digitally inclined world, content consumption isn't limited to mobile devices or PCs. Their evolution has spilled over to the living room, catering to audiences who prefer their daily dose of entertainment on the big screen. YouTube pioneered this movement, but now TikTok and Meta Platforms are catching up.
The initiative reflects a growing trend of users seeking a more immersive and communal viewing experience—the larger the screen, the more engaging the content. The digital giants' decision to tread the path of TV apps isn't just about meeting consumer preferences. It's a strategic attempt to captivate a larger share of viewership, tap into the pervasive popularity of smart TV viewing, and create a new wave of viewership that opens unprecedented advertising and monetization avenues.
Digital transformation doesn't work on a one-size-fits-all
approach—it’s about creating seamless experiences across various devices, deepening user loyalty, and extending the time spent on their platforms. This is exactly what these tech giants aim to achieve by leveraging TV apps.
However, these strategic moves don't exist in a vacuum. They are part of an intensely competitive tech landscape where companies vie for users' attention and engagement. By developing TV apps, TikTok and Meta Platforms are not just expanding their horizons, but also staying relevant amidst stiff competition.
This transition also paints a wider picture of disruption that has the potential to impact the broader media industry. As tech behemoths step into the traditional TV space, they challenge the stronghold of long-standing TV networks and cable providers. This intersection of digital and traditional media platforms could potentially reshape the future of the media industry.
Speaking to these pressing issues and delivering an engaging narrative around them is Matt Britton. As an AI Expert, New Consumer Expert, and globally renowned keynote speaker, Britton distills these complex digital transformations into easily understandable, relatable stories. He further explains their impact on businesses, culture, and society in his high-energy keynote presentations.
His entrepreneurial background, coupled with his experience consulting for more than half of the Fortune 500, provides him unique insights into the rapid changes championed by tech giants. Currently, the CEO of Suzy, a market research software platform that successfully raised over $100 Million, Britton brings his real-world, practical
experiences to the stage. He not only delivers enlightening keynotes at conferences but also engages corporate audiences through workshops and offsites.
Whether you're grappling with these fast-paced technological changes or wanting to understand how they impact your business, there's no better guide than Matt Britton. His charismatic storytelling-based approach keeps audiences engaged while he shares strategic insights and navigates through the complexities of digital transitions, consumer behavior, AI, and social media trends.
To learn more about Matt Britton's keynote speaking platform and how his compelling presentations can enrich your understanding of the digital space and make a palpable impact on your business growth, contact him today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
