World-renowned AI expert, New Consumer Expert, and global keynote speaker Matt Britton has turned his lens to address the pressing business concerns relating to OpenAI's development of AI tools, also known as ‘agents,' and the challenges it presents to consumer apps such as DoorDash, Uber, and Instacart. Having consulted for more than half the Fortune 500 companies and holding the position of CEO at Suzy, a market research software platform, Matt Britton's wealth of experience and insightful acumen are geared towards driving proactive response to this disruption in the business sphere.
OpenAI's ‘Operator' is a prime example of AI's transformative capabilities. This AI agent is capable of automating tasks such as planning trips, compiling reports and shopping online. The ripple effect of AI tools like these on consumer-facing apps could be monumental as they could significantly decrease the need for users to interact with apps directly, leading to potential challenges concerning ad value and user traffic. A real instance of this came into focus during a meeting between DoorDash and OpenAI. While OpenAI approached DoorDash to be their launch partner, concerns were expressed about AI bots replacing human interactions on the DoorDash platform – a microcosm of the broader issues at play these days.
Taking a step back to glance at the larger picture, disintermediation is bound to become a familiar term. As AI agents make headway, users may avoid apps altogether, therefore posing a significant challenge for companies that rely on user engagement within their platforms. While this landscape shift seems daunting, businesses are arming themselves with pertinent strategies to navigate this change. From developing their personal AI engagement tools to actively interacting with new technology, companies are leaving no stone unturned to mediate the possible impacts of AI agencies.
Understanding the implications of this trend for online businesses and the future of consumer apps is instrumental to navigating this new era. It necessitates companies to step up, adapt, innovate, and prepare for the disruptive potential of AI agents, bringing the focus on business agility in this tech-enabled world. With AI tools becoming prevalent, it's crucial for businesses to remain competitive and relevant amidst automation and AI-driven consumer behavior changes.
At the heart of this dynamic shift stands Matt Britton, whose storytelling-based approach breathes life into the narrative of AI disruption. His corporate audience understands and appreciates this intersection of business, culture, and society, facilitated by his energetic keynotes, workshops, offsites, and conferences. His extensive entrepreneurial experience gives his attendees a front-row seat to the fast-paced world of AI, peppered with insights from his direct involvement in the field.
Having also played the role of a consultant for more than half of the Fortune 500 companies, Matt brings a nuanced understanding of the corporate world's needs, tailoring his wisdom to their queries. This becomes even more highlighted under his leadership at Suzy, a market research software platform that raised over $100 Million, which means he doesn't just talk about these disruptions in a vacuum, he's actively participating in this tech-driven race.
OpenAI's ‘agents' is just one of many emerging technological trends that stand to reshape businesses and consumer behavior. Matt Britton's keynote presentations offer businesses the clarity and strategies they need to meet those changes proactively, ensuring they continue to thrive in an increasingly automated world.
Interested in understanding more about the disruptive potential of AI agents and navigating the changing e-commerce landscape? Wish to turn these challenges into opportunities for growth and innovation? Contact Matt Britton today to learn more about his platform as a globally recognized keynote speaker and tap into his wealth of knowledge and experience in AI technology, consumer behavior, and entrepreneurship. Don't be reactive in the face of disruption – take a proactive stance with Matt Britton's guidance. Navigate the uncertain terrains of the future of your business with confidence. Prepare your business for the future, today.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
