With an astonishing pedigree as an AI Expert, New Consumer Expert and globally-renowned keynote speaker, Matt Britton exhibits an
unparalleled understanding of current business issues. In his compelling keynotes, Britton navigates trending topics that command immediate attention in the corporate world, like the uncertainty surrounding the Creator Economy and Influencer Marketing. He meticulously bridges gaps in understanding, providing expert insights and visionary forecasts on the synergic influences over the business, culture and society.
The forecasted growth of Influencer Marketing in the U.S is an eye opener. While a 15% rise by 2025 marking the spend at $10.5 billion might sound encouraging, it suggests a slow down compared to the 24% spending surge in the previous year. It's an industry undeniably on the ascend, however this recent deceleration sheds light on issues such as the uncertain future of TikTok in America and the economic turmoil ushered in with Trump administration's tariffs.
Matt brilliantly distills these nuanced subjects in his presentations, presenting clear, actionable insights. His unique high-energy, storytelling-based approach keeps his audience enticed, while meticulously showcasing the unexpected intersections of business, technology, society and culture. CEOs to market strategists, everyone walks away with a deeper understanding of new consumer behaviors and technologies affecting their industries.
Factors such as sponsorships for product endorsements on social media are critical for the Influencer Marketing industry as they do not encompass freebies or paid ads. Given that TikTok drives nearly one-fifth of influencer marketing spending, prospective ban on the platform throws the segment into disarray. Herein, Matt's ability to deliver first-hand insights proves invaluable, hand-holding through the complex journey of change, while deriving strategic solutions.
Coupled with tariff-related uncertainties under Trump's regime, Matt puts forth the impact of these developments on Influencer Marketing in unsparing detail, shedding light on the cautious approach brands are necessarily adapting. His proven track record consulting for more than half of the Fortune 500 reiterates his ability in shaping visions in the midst of turbulence.
Diversification in the industry is allowing it to surpass traditional definitions and allowing it to fuse into new and unexplored sectors. Matt Britton’s narrative accreditation of 2024 being a period of legitimacy for Influencer Marketing initiates dialogue about how brands are continually refining their strategies. Matt encourages brands to synergize with creators, tapping into unexplored markets like politics and business software providers.
A remarkable trend poised to redefine influencer marketing is the rise of podcasting. Creators across the spectrum have begun riding the podcast wave, and brands are recognizing this as an opportunity for diversifying their marketing expenditure. Piecing together insights on this new integration, Matt guides his audience in leveraging this trend for brand growth.
Walking his entrepreneurial path, Matt is currently the CEO of Suzy – a cutting-edge market research software platform, having raised over $100 million. His keynote presentations encapsulate his
entrepreneurial acumen and industry-altering insights, helping businesses seize opportunities even in the face of seemingly unfavorable trends.
In conclusion, the landscape of the Creator Economy is shifting, and it's adapting to the changes, hiccups, and opportunities. The evolution of influencer marketing undoubtedly presents an opportunity for brands and marketers to diversify their methods and fields of influence. Be it the future of TikTok or evolving marketing trends, Matt Britton's keynote presentations deliver necessary insights and strategic overviews to navigate uncertainty and effectively leverage creators for business progress.
To learn more about Matt Britton and his unmatched expertise in presenting actionable insights at your corporate workshops, off-sites, and conferences, contact him today. Trust in his dynamic approach, entrepreneurial background, and consummate understanding of pressing business issues to deliver game-changing perspectives to your team.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
