In a rapidly-moving world where consumer behaviors and marketing trends change with lightning speed, businesses constantly seek out the expertise they need to find and maintain a competitive edge. Seeking this knowledge, many turn to the insights and experiences of Matt Britton, a globally renowned AI expert, new consumer expert, and dynamic keynote speaker whose provocative presentations continue to enlighten audiences worldwide. Matt's expertise is centered around the most pressing business issues of the day, such as the innovative marketing strategies recently demonstrated by Frito-Lay and Pizza Hut, trends in US ad spending, and the controversy surrounding consumer trust in AI.
Frito-Lay recently launched a bold marketing campaign aimed at capturing the attention and loyalty of Gen Z consumers. The campaign endorses its Flamin' Hot product range, cleverly encouraging fans to “cheat on Cheetos.” The catchy, slang-heavy campaign messaging seems perfectly tuned to resonate with its target demographic. Frito-Lay's unique marketing approach again reinforces the necessity for brands to continuously innovate and engage in ways that truly resonate with their audience.
Simultaneously, in a novel move to aid job seekers, Pizza Hut has integrated ‘ResZAmes' into its fold. This unique initiative involves printing resumes onto pizza boxes, enabling job seekers to showcase their skills and qualifications in a truly unique way. Pizza Hut's innovative promotion well illustrates the growing trend of companies using their platforms in creative ways to support their consumers beyond traditional methods.
In the increasingly important arena of advertising, a recent report from Magna Global gave the industry cause for optimism. It revealed that US ad spending is demonstrating significant resilience following cyclical events such as the Olympics. This trend is reassuring news for businesses, indicating the robust health of non-cyclical advertising in the present economic climate.
However, it's not all sunshine in the technological realm. A recent report on AI and its impact on consumer trust revealed some concerning findings. The study found a certain wariness in customers towards AI technology, with the utilization of AI terminology even leading to decreased purchasing intention. This revelation underscores the crucial need for businesses to comprehend customer sentiments towards technology, as well as its intricate integration into strategic business plans.
Matt Britton's dynamic blend of storytelling and data-driven insights draws upon his rich entrepreneurial and consulting background. He has guided over half of the Fortune 500 in navigating the complex landscape of consumer behavior, emerging trends, and innovative solutions. As the current CEO of Suzy, a market research software platform that has successfully raised over $100 million, Matt is uniquely positioned to relate his extensive experiences to audiences at conferences, workshops, and offsite meetings. His engaging, energetic approach to his presentations educates and inspires, leaving enduring impressions on those who have had the privilege to listen.
Indeed, as the adage goes, “Knowledge is power,” and no one imparts this knowledge quite like Matt Britton. His profound understanding of business, culture, and society, and the volatile interplay between these elements, provides companies with the sharp insight they need to chart successful paths in murky waters.
In wrapping up this blog post, we invite you to delve deeper into an unparalleled keynote speaking experience, delivered by someone who not only knows but deeply understands the multifaceted machinery of the modern business landscape. Matt Britton's keynote presentations do not merely inform; they challenge conventional thinking and drive innovative solutions. So, whether you're spearheading a Fortune 500 company, a thriving mid-sized enterprise, or a start-up with an eye on soaring high, there's a wealth of knowledge to be gained. Reach out to Matt Britton today, and let the journey of deep corporate
enlightenment begin. Take your organization to new heights of success and significance, armed with the key insights that Matt Britton delivers in each powerful, transformative keynote.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
