As an adept AI Expert, New Consumer expert, and globally recognized keynote speaker, Matt Britton brings a wealth of experience to the forefront of business, culture, and society today. With an engaging, high-energy storytelling style, Matt has delivered invaluable insights to more than half of the Fortune 500, equipping businesses with the tools needed to navigate an ever-changing marketplace.
Take for instance the recent trend in marketers collaborating with prominent personalities such as the Kelce brothers in preparation for the upcoming NFL season. Explored in the August 27, 2024 newsletter, big brands like General Mills, Buffalo Wild Wings, and Heydude are creating strategic partnerships designed to maximize their reach and solidify their market presence.
Through these collaborations, businesses are leveraging the influence of striking figures like the Kelce brothers and Gen Z star Sydney Sweeney to breathe life into their marketing campaigns and forge deeper connections with consumers. This approach emphasizes how critical it is for companies to merge traditional marketing strategies with unorthodox initiatives to ensure successful brand positioning.
As Matt often shares in his captivating keynotes, this merging of old and new marketing strategies reflects the evolving post-digital era. Brand loyalty is no longer a question of product quality alone; it’s about creating emotional resonance through shared values and experiential marketing campaigns.
Take General Mills' Cereal Training Camp initiative for example. The campaign is a brilliant fusion of brand promotion for a new cereal mix involving fan favorites like Cinnamon Toast Crunch, Lucky Charms, and Reece's Puffs, with the irresistible charm and athletic prowess of the Kelce brothers. It's a strategic move to reach a wider audience using both traditional TV and digital platforms.
Likewise, Buffalo Wild Wings tapped into the popularity and
familiarity of Jason Kelce with their new advertisements, steering clear from standard advertisement methods by featuring Kelce interacting with a CGI buffalo mascot. This innovative approach keeps customers engaged while strengthening brand recognition.
Matt points out that companies leveraging potent influencers signals a shift in market analysis, targeting, and communication. Being an experienced business consultant and an entrepreneur himself, currently serving as the CEO of the market research software platform Suzy, a venture that has raised over $100M, Matt understands the importance of hitching the brand wagon to powerful trends, influencers, or events, thus making his keynotes an invaluable resource for businesses looking to beef up their marketing strategies.
Dentsu's partnership with the Sports Innovation Lab, as reported in the newsletter, also reflects another key trend explored by Matt; the infusion of data-driven strategies in marketing. Merging audience segments from major sports leagues with insights garnered through Merkury, Dentsu’s data-driven platform, will likely spur fresh and effective ways to engage sports enthusiasts across the spectrum.
Moreover, the age of AI technology comes with an increasing emphasis on data-driven strategies. The Amazon Ads sponsored content by pet brand GREENIES™ showcases this. Using AI technology in promoting its premium product lines, GREENIES™ distances itself from competitors while growing its brand affinity.
Matt Britton's keynote presentations encapsulate these modern market dynamics with a keen eye for emerging trends and shifting consumer behaviors. His insights enlighten businesses, arming them with a dynamic and innovative approach to adapt and thrive in today’s world. Matt's high-energy presentations exude charisma and clear insights, making complex issues accessible to a wide range of corporate audiences in workshops, offsites, and conferences.
In a rapidly evolving world, businesses need to draw from the well of knowledge from industry leaders like Matt Britton. Harnessing the power of new consumer trends, AI, and data-driven strategies has never been more crucial. To learn more about Matt Britton's invaluable insights and to feel the full power of his transformative keynote speaking, don't hesitate to contact him and enhance your business's ability to thrive amidst change and seize unprecedented opportunities.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
