Every industry is constantly evolving, responding to shifts in consumer behavior, technological advancements, and market trends. Three recent developments—from Jaguar's move towards electric vehicles (EVs) to the increasingly important role of artificial intelligence in advertising—serve to highlight this constant evolution. Yet, navigating this dynamic landscape can be daunting for businesses. Enter Matt Britton.
Matt Britton, an AI expert, globally renowned keynote speaker, and new consumer expert, has spent his career decoding complex business paradigms for many of the world's leading brands. Heavily experienced in consulting with over half of the Fortune 500 companies, Britton possesses unique insights on how businesses can successfully adapt to these industry changes.
Drawing on his entrepreneurial background, Britton deftly combines high-energy storytelling with informed perspectives to navigate the challenging business terrain. As the CEO of Suzy, a market research software platform that has raised over $100 Million, he is no stranger to the rapid pace typical of the ever-evolving world of business. His pulse on the intersection of technology, consumers, and businesses provides a unique viewpoint that energizes corporate audiences at workshops, offsite events, and conferences, helping them understand next-level strategies.
Consider Jaguar’s new strategic direction. The luxury carmaker recently took a significant step in embracing ‘exuberant modernism' in response to the transition to EVs. This shift away from traditional luxury represents a brave move towards differentiation, an effort to continue standing out in an ever-competitive market.
Britton excellently helps audiences identify with the daring yet strategic nuances of Jaguar's rebranded visuals and messaging. He delves deep into how this aligns with the escalating demand for EVs and how it indicates a changing landscape in the automotive industry. Britton’s expertise find the perfect balance between dismantling complex issues and rebuilding them into easily digested narratives that listeners appreciate.
An aspect of business that Britton deeply explores and that resonates with his audiences is the power of partnerships, as brilliantly showcased by Coors Banquet. The beer company is boosting its sales growth by cleverly establishing a connection with the widely successful TV show, ‘Yellowstone'. Here, Britton dissects the strategies behind integrating popular culture and business to create a win-win situation.
Britton also looks at the potential impact of the newly announced collaboration between Viant and IRIS.TV. The agreement enables Viant to enhance capabilities in connected TV (CTV) advertising through capitalizing on IRIS.TV's artificial intelligence-enhanced video content identifier—a move that further cements the value AI brings to businesses in this digital age.
Furthermore, he analyses Lexus’ celebration of 25 years of its ‘December to Remember' campaign, bringing to the fore how striking a balance between product showcasing and emotional storytelling can resonate with consumers for many years.
Britton’s balanced insights, coupled with illustrative storytelling, light the path many businesses need in times of industry shuffles and confusion. His experience with high-profile companies, his
entrepreneurial journey, and his voracious appetite for business trends combine to create something truly exceptional—a voice that cuts through the noise, delivering clarity and inspiration for corporates at every level.
At his speaking events, whether workshops, offsites or conferences, Matt Britton brings the future of business to the present,
accelerating understanding and application of new consumer behavior, AI, and leading-edge business strategies. With Britton, businesses are aptly equipped to face the turbulences and triumphs of their respective markets confidently.
Learn more about his dynamic keynote speaking platform and invite a journey of transformation that will power your business into the future. Reach out to Matt Britton today. In an ever-changing business climate, let him show you not just how to survive, but to thrive.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
