As we navigate an increasingly digital world, one name consistently surfaces as a leading voice in understanding and interpreting the future of consumer behavior, technology, and the global economy – Matt Britton. Not just an AI expert, New Consumer Expert, and renowned global keynote speaker, Britton orchestrates thought-provoking discussions that break down complex topics into narratives as captivating as they are essential.
As CEO of Suzy, a top-tier market research software platform that raised over $100 million, Britton speaks with a unique blend of entrepreneurial insight and extensive Fortune 500 consulting experience. His high-energy storytelling weaves narratives that dissect and illuminate pressing business issues, thereby offering audiences a rare glimpse into the future of various industries.
A key topic that Britton recently addressed revolves around the European Union's AI Act, its inaugural compliance deadline that took place in February 2025, and its overall implications on business, society, and culture.
The EU's AI Act, which officially came into effect on August 1, 2024, extended regulators the unprecedented authority to ban AI systems considered an “unacceptable risk.” The scope of this new legislation is extensive, covering a myriad of applications ranging from consumer products to public environments.
The Act employs intricate criteria to determine what constitutes an “unacceptable risk.” Notably, AI systems predicting crime based on facial recognition, manipulating decisions, or exploiting people's vulnerabilities are categorically banned.
Spanning across four risk levels: minimal, limited, high, and the more scrutinized – unacceptable risk – the EU's regulations bring with them the promise of severe repercussions for those found in violation, including hefty fines reaching up to €35 million or 7% of a company’s annual revenues.
While companies like Amazon, Google, and OpenAI have voluntarily pledged to follow these regulations, others – like Meta, Apple, and the French AI startup Mistral – although not signed on to the pledge, are still legally obliged to comply.
As Britton expertly explains during his keynotes, the EU AI Act's introduction underlines the shift we're seeing in digital trust and authenticity. Especially in an era abundant with AI-generated content, consumers and corporations gravitate towards foolproof transparency. The integration of Adobe's Content Credentials system by Cloudflare exemplifies this trend perfectly, enabling users to verify the legitimacy of images online, maintain ownership rights and ensure authenticity.
Through his exhilarating presentations, Britton guides corporate audiences from various sectors, be they present at workshops, offsites, or conferences, through the labyrinth of these
transformative spheres.
Using his signature blend of high-energy storytelling based on real-world experience, Britton illuminates these intricate subjects with an engaging, human-centric approach that transcends traditional monologues. His delivery aligns perfectly with the entrepreneurs of today and tomorrow, as well as companies striving to understand the rapid evolution unfolding around them while navigating the future.
In essence, Matt Britton is not just “another” keynote speaker. He is an essential compass guiding businesses amidst the digital
transformation storm, doling out invaluable insights amidst sweeping changes spurred by AI and ubiquitous technology.
Begin your journey to better understanding these pressing issues by reaching out to Matt Britton. His unique blend of seasoned industry experience, vibrant storytelling, and forward-thinking perspectives will usher you into the future, helping you not only anticipate change but embrace and thrive in its midst. Don't get left behind in this ever-changing landscape, embrace the opportunity to learn from one of the best in the industry. Contact Matt Britton for more information about his insightful and powerful keynote presentations.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
