Renowned AI, consumer and business trends expert, Matt Britton takes the stage delivering engaging keynote presentations, sparking conversations around pressing issues such as the impact of artificial intelligence (AI) on businesses like Meta Platforms and the evolution of the Creator Economy. What makes Matt stand out from the crowd is his high energy storytelling; the blend of industry insights, practical experience, and a gripping narrative that brings clarity to complex topics and leaves audiences inspired and informed.
One of Matt’s primary focal points revolves around the powerful and pervasive role of AI within today's digital landscape. As the second-quarter earnings call of Meta Platforms demonstrated, the well-placed investment in AI technology has dramatically amplified content ranking across their social platforms, especially Instagram. User engagement and time spent on the platform have skyrocketed, bolstering advertising revenues not just for the tech giant but also benefiting an increasingly visible army of content creators.
What’s particularly fascinating is Meta’s strategic focus on enhancing the freshness of original posts and empowering lesser-known creators to gain prominence through algorithmically optimized content recommendations. This shift towards promoting originality is evident as over two-thirds of recommended content on Instagram in the U.S. now comprises original posts, indicating a surge in unique content creation.
But this narrative isn't only about Instagram or Meta Platforms: the rise of the Creator Economy is gathering momentum across digital channels. Whether it's YouTube modifying its rules to allow
monetization of videos even with swear words or Shopify’s exciting feature called Circles, designed to streamline creator marketing, a new paradigm is unfolding where creators are no longer the ignored minority.
In parallel, AI continues to revolutionize everyday tools. Adobe, for example, announced a suite of AI-powered image-editing features for Photoshop. Meanwhile, Samsung TV Plus decided to provide dedicated channels for media influencers like Michelle Khare and The Try Guys, knitting together TV and social media in a rich tapestry of content.
What can also be gleaned from these trends is the way social media platforms are innovatively expanding their user engagement strategies. TikTok stands as an illustrative example with its ongoing rollout of community notes called Footnotes in the U.S., creating a whole new way to add context to video content. The introduction of “Creator Care Mode” and a dedicated chatroom for creators further signals the platform’s commitment to supporting its creative community.
Unknown to many, Matt Britton's keen understanding of the business and digital landscape is backed by his illustrious career as a consultant for over half of the Fortune 500, and his entrepreneurial journey as CEO of Suzy, a market research software platform that has raised over $100 Million.
Embedded within Matt’s engaging keynote presentations is not just narrative brilliance but also the real-world validity of his insights drawn from an expansive consulting and entrepreneurial experience. His firsthand understanding of business dynamics helps him illuminate for audiences not just what’s happening now, but what’s likely to happen next – and, crucially, why it matters.
In a world where AI's growth is redefining user experience and altering social media's fabric, where creators are now a central economic engine, Matt Britton, by virtue of his expertise, is well-positioned to guide businesses, large and small, through these transformative shifts.
Whether you’re planning a corporate workshop, offsite team event, or a multi-day conference, Matt Britton’s high-energy, storytelling-based keynote presentations will illuminate the critical changes and challenges in today’s tech-infused world, leaving your audience not just informed, but inspired.
Take the next step. Contact Matt Britton to learn more about his keynote speaking platform and how he can help your organization navigate the labyrinth of AI, social media, and the Creator Economy with clarity and confidence.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
