Matt Britton, renowned AI expert, New Consumer Expert, and global keynote speaker, never fails to make an impact with his eloquent yet powerful presentations. With a knack for hitting right at the core of present business issues, Matt exhibits a unique blend of storytelling, real-world insights, and industry foresight, firmly grounding his sessions in relevant business trends.
A hot topic buzzing in the marketing arena is the recent shift in leadership within McDonald's marketing department. The current chief marketer, Tariq Hassan, is stepping down, and Alyssa Buetikofer, presently handling the brand's Canadian wing, is set to return to the U.S. business on Feb. 15. Matt's presentation at a recent business leadership conference broke down these changes, making clear how a leadership shift could influence a brand's positioning strategy, and how it underlines the importance of adaptability in this dynamic landscape.
Drawing from his entrepreneurship background, Britton depicted how strategic key player shuffling could steer a global entity's business course. He also related this to his experience as CEO of Suzy, an innovative market research software platform that raised over $100 Million. Matt successfully drove home how organizational changes often fuel innovative transformations and open up new doors to
opportunities.
Just how E.l.f. Cosmetics leveraged a trending TikTok strategy to connect with its younger audience showcases the importance of not only understanding the market but also learning to adapt with it. To make such a strong connection requires excellent sensory acuity – being able to observe, understand, and act upon the ever-evolving
preferences of the modern consumer, a point Matt consistently emphasizes.
E.l.f.'s cooperation with pop star Meghan Trainor, marking their third collaboration, involved Trainor as an airplane captain demonstrating E.l.f.'s soft matte makeup products. Borrowing from E.l.f.'s innovative playbook, Britton explains how such a blend of
entertainment and purpose can propel a brand's engagement with its audience, a model that resonates deeply with his “New Consumer” mantra.
Matt's stint as a consultant for over half of the Fortune 500 companies lends him an all-around understanding of diverse business models, consumer nuances, and industry trends. His ability to effectively deliver and explain these acute insights to his audience was evident in his reaction to Publicis Media's acquisition of Dysrupt, paving the way to ‘supercharge' performance marketing. Matt highlighted that merging technology with business – an environment he thrived in during his Suzy tenure – is key to driving greater results and staying at the forefront of the industry.
Amidst the anticipation surrounding Super Bowl LIX, Matt Britton took the opportunity to analyze and illustrate how this platform, where brands traditionally outdo their advertising creativity, can be game-changing for both seasoned participants and industry newcomers. His thorough understanding of the advertising landscape, combined with a well-informed prediction of emerging trends, adds a formidable layer of depth to his sessions, making them a must-attend for marketing professionals seeking crucial insights and perspectives.
Last, but not least, Britton undertook to interpret J.M. Smucker's CMO, Gail Hollander's take on the imminent challenges brands will face in 2025. Their topics of discussion uncannily matched Matt's own advocacy – the blend of brand building with pop culture, significance of retail media, AI, and other rising technologies in marketing blueprints.
In every keynote, Matt Britton follows a profound storytelling approach to engage his audience. His high energy and extensive real-world business experiences make each session an engaging, educational journey for all in attendance. If you desire a speaker who interpretively paints the picture of future business trends while drawing from the past and the present, contact Matt Britton to learn more about his unique keynote-speaking platform. Be prepared for an insightful journey that will leave you better equipped for the future of your industry.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
