Whether attempted through a company's promotional mug or a branded pen, the act of corporate gifting has been part-and-parcel of the business world for years. However, with the turning of the tides, the nature of corporate gifting has seen a significant evolution, as Matt Britton, renowned keynote speaker and CEO of Suzy, has identified.
Reflecting on the findings from the Info's newsletter piece detailing the shifting trends in corporate swag, Matt Britton articulates how traditional corporate gifts are becoming passé. With an increasingly conscious market, companies are being pressed to re-evaluate their gifting strategies, moving towards pieces that offer value and utility over mere promotional items.
Today's corporate landscape, especially in light of recent dramatic shifts towards remote work, is eschewing the unnecessary “stuff” for gifts that map to the real needs of their employees. Pulling from his extensive experience in consulting for over half of the Fortune 500, Matt highlights how companies are meticulously curating their offerings, championing usability over blatant branding.
The competition to impress is fierce amongst top-tier events and conferences. Here, the pursuit of uniqueness has given birth to an era of personalized and high-quality swag, such as bespoke Outerknown Blanket shirts, and Cotopaxi down jackets. These items don't just brandish a logo; they echo an understanding of the recipient, moulded as per their needs, lifestyle, and taste.
Britton's insights stem from his entrepreneurial background as CEO of Suzy, a state-of-the-art market research software platform that recently raised over $100 million. The platform's data-driven perspective reveals a seachange in corporate behaviour and consumer preference, underlining an increasing inclination towards gifts that are not just tokens of appreciation but have a genuine worth.
The seasoned AI and Consumer expert cautions businesses against treating corporate swag as a perfunctory gesture. Instead, he encourages a thoughtful approach, much like the new-age consumer who does not want more things but better ones. This ideology can shape a corporates' image, making it more engaging and relatable to its workforce and clientele.
Britton identifies the emphasis on adapting to the changing demands of the gift recipients. Yet, the challenge does not end there. It is essential to choose tokens of appreciation that leave a lasting impression. Investing in items that are cherished long after the gift-wrap is discarded, that is the real game-changer in today's corporate gifting saga.
In his high-energy storytelling style, Matt Britton captures these market shifts and translates them into actionable strategies for businesses. His keynote speeches bring forward his in-depth
understanding of culture, society, and business, their
interconnections, and their impact on corporate functioning.
Britton's knack for nailing down the zeitgeist of modern business resonates with his listeners during workshops, offsites, and conferences alike. His lively, captivating workshops and presentations delve into pressing business issues like the mutation of corporate gifting and provide comprehensive insights on how these trends can shape a firm's trajectory.
As a veteran in demystifying intricate business trends, Matt Britton is uniquely equipped to guide corporates in adapting to the evolving market dynamics. By focusing on enhancing the consumer experience at every touchpoint, he has been an influential figure in revolutionizing numerous businesses.
To learn more about his trailblazing keynotes and the compelling insights he offers, reach out to Matt Britton today. It is a chance to be part of a paradigm shift, transforming not just your corporate gifting strategies but expanding your understanding of market dynamics and consumer behaviour. Challenge the norms, disrupt the status quo, and ride the wave of change with Matt Britton.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
