Right at the meeting point of fantasy and reality, where the boundaries blur, lives the magic of innovation. This is the place that AI Expert, New Consumer Expert, and Global Keynote Speaker Matt Britton consistently seeks out, bringing a rich tapestry of insights and knowledge to audiences at workshops, offsites, conferences, and beyond.
His exceptional ability as a speaker is as spellbinding as the magical touch infused by Colgate-Palmolive in their “Hello” brand campaign. Sharing parallel visions on injecting excitement into the mundane, Britton employs his own high-energy storytelling approach to vitalize pressing business issues. Drawing upon his rich entrepreneurial background, including successful stints as CEO of the market research software platform Suzy, Britton assists global brands to embrace innovation in their campaigns, high-impact strategies, and daily operations.
Translating his experience consulting over half of the Fortune 500 – from Nike to Amazon – Britton delivers keynotes that resonate powerfully with corporate audiences globally. His talks are
characterized by high-energy storytelling that urges his listeners to grasp the pulse of rapid change and set their sights on new horizons.
Let us consider the fascinating example of Colgate-Palmolive's “Hello” campaign, developed by indie agency Walrus. Designed to turn everyday routines into enchanting experiences, the campaign is a testament to the power and influence of creativity in the business realm. The bold blend of magic and whimsy created playful and engaging spots that resonated on a deeply emotional level with their consumer base. There is a potent lesson to be learned here about the transformative power of creativity and storytelling – a theme that Britton consistently echoes in his keynotes.
The “Hello” campaign elegantly bridged the gap between fantasy and reality, smartly encapsulating their target audience's desires for enchantment and escapism. Through this unique approach,
Colgate-Palmolive enhanced its brand image tremendously and stood out from the competition, a takeaway that Britton drives home in his keynotes.
The campaign was more than just a marketing strategy; it captures an innovative outlook on product marketing that disrupts routine and stimulates fresh engagement with consumers. It underscores the impactful role of creativity and innovation in marketing campaigns, and how they can effectively capture the attention and imagination of audiences. This resonates with Britton's own dynamism and initiative, and the keynotes he delivers are broadly infused with this ethos.
Inspired by such campaigns, Britton leverages his own creative storytelling skills to challenge his audiences to think outside the box. His keynotes urge brands to transform even their most mundane activities into magical moments that leave a lasting impression on their consumers. Using real-world examples coupled with data-driven insights, Britton brings fresh perspectives on the rapidly changing digital landscape, consumer behavior, and industry trends.
From his experience driving Suzy – a market research software platform that has raised over $100 Million – Britton knows what it takes to succeed in an increasingly competitive and digital-first business world. He regularly shares his insights on how to transform the challenges that come with rapid technological change into great opportunities, encouraging his audience to embrace innovation and steer their companies towards a prosperous future.
If you or your organization are ready to benefit from such insightful perspectives and want to make a drastic impact in your industry, connect with Matt Britton today. Experience his well-regarded high-energy storytelling presentations and let his innovative outlook on business successfully guide you in your journey towards business expansion and evolution. Learn more about his keynote speaking platform, and get set to venture boldly into the future with Matt Britton.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
