With an exemplary career spanning across decades, Matt Britton has steadily cemented his position as a leading AI Expert, New Consumer Expert, and Global Keynote Speaker. His high-energy,
storytelling-based approach delivers powerful keynote presentations that analyze and articulate pressing business issues impacting industries, culture, and society. Utilizing his unique insights drawn from consulting for over half the Fortune 500 and his entrepreneurial background as the successful CEO of Suzy, a market research software platform raising over $100M, Matt provides invaluable perspectives to corporate audiences at workshops, off-sites, and conferences.

One of the significant issues that Matt tackles pertains to the rapidly shifting trends in marketing towards more experiential and purpose-driven approaches. An excellent illustration of this shift is Scott Utke, the CMO of Welch's, and his rebranding effort for the company. Utke recognized that Welch's had previously underspent on marketing, leading him to overhaul the company's agency roster. His goal? To circumvent entrenched, staid marketing practices and adopt more experiential methods that resonate with modern consumers. Matt's sessions often stress the importance of such brave and transformative decisions in reshaping business trajectories and driving growth.

Exemplifying Matt's analytical prowess are his dissections of mega-events as marketing staples, such as the recent Super Bowl LIX. In his talks, Matt breaks down key statistics to gauge the
effectiveness of advertising strategies. He delves into costs, reach, performance, etc., offering a comprehensive view of the advertising landscape. Ads from Super Bowl LIX underscored that marketers, emphasizing women empowerment and purpose-driven messaging, scored well. Conversely, strategies relying on celebrities, humor, and politics experienced a more uneven reception.

This trend, Matt posits in his keynotes, signifies a notable transition in the industry. He argues compellingly that marketers are moving away from superficial, attention-grabbing tactics towards creating more authentic and engaging campaigns that foster a deeper connection with consumers.

Further breathing life into Matt's purpose-driven narratives is the case of Califia Farms and its ‘Green Album' campaign. Partnering with actor Chris O'Dowd, the plant-based beverage brand created a collection of uplifting affirmations to emphasize its commitment to sustainability and positive messaging. Matt's talks invariably stress the value of such purposeful marketing strategies that demonstrate genuine corporate commitment to societal issues, further inspiring brand loyalty among consumers.

Matt's keynotes incorporate real-life case studies, analytical insights, and forward-looking strategic guidance, delivering actionable takeaways for his corporate audiences. His entrepreneurial background lends a unique authenticity and the weight of personal experience to his sessions. As the CEO of a market research software platform that raised over $100M, he deeply understands the value of data-driven decisions and the challenges inherent in remaining agile in today's volatile business climate.

Matt Britton could be precisely what your next corporate event needs. His high-energy delivery, paired with his insightful perspective, will surely open the door to new ideas and ways of understanding the current business landscape. His experience, stemming from his entrepreneurial journey and expertise in consulting, paints a holistic picture of the current market trends and the potential they hold.

Reach out to Matt to learn more about his keynote speaking platform. His insights could be the catalyst for your next significant business stride. Witness how his rich experience and storytelling approach can usher a fresh perspective into your workplace. There is no better time than now to stay ahead of the game, and no better way than to learn from a seasoned authority like Matt Britton.

Contact Matt today to discover how he can deliver for your corporate audience the insight-laden, high-energy keynote that they truly deserve. His presentations tackling pressing marketing and advertising issues will arm your team with the knowledge and inspiration they need to navigate and prosper in this mercurial market landscape. Discover how Matt Britton can power your corporate narrative towards business success – because every impactful change begins with a compelling story. Now, allow Matt Britton to tell you that story.

Contact him now!

Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.