In the diverse and fast-paced terrain of consumer business,
identifying key trends, and leveraging strategic innovation is paramount. To navigate this constantly evolving landscape, experts in the field, such as Matt Britton, bring their powerful insights and experiences to the forefront.
A well-recognized AI expert, new consumer expert, and global keynote speaker, Matt Britton, has been consulting and guiding Fortune 500 companies and businesses of all sizes for years. With his high-energy storytelling approach, Matt transitions between the roles of a keynote speaker, consultant, and CEO effortlessly while equipping
organizations with the tools and knowledge to succeed in the ever-changing consumer market.
One of the foremost narratives in consumer business today relates to the trials and triumphs of the restaurant industry, particularly for fast-casual restaurant chains like Sweetgreen and Chipotle, as they navigate innovations, operational efficiencies, and the evolving consumer landscape in the post-pandemic world.
Having grappled with sustaining customer interest throughout the pandemic, Sweetgreen experienced a dip in same-store sales during the June quarter. As part of their recovery strategy, the chain decided to refocus on familiar, core menu offerings and reintroduce seasonal menus. While their Ripple Fries were popular amongst consumers, they posed operational challenges that impacted service quality and times. The key learning from Sweetgreen’s journey is in the delicate balance between consistency and innovation.
In contrast, Chipotle’s successful limited-time offerings like the Chipotle Honey Chicken crystallized the power of novelty in driving customer engagement and sales. Understanding the consumer's desire for familiarity, coupled with a craving for novelty, presents an opportunity for businesses to leverage.
As companies compete for customer attention in a saturated
marketplace, influenced by pervasive social media trends and shifting consumer behaviors post-pandemic, the balancing act between consistent core offerings and new product innovations becomes increasingly crucial.
At the crux of these real-world business narratives is Matt Britton’s ability to transform them into vital learning experiences for his audience. His entrepreneurial background and success as the CEO of Suzy, a market research software platform that has raised over $100 Million, illustrates his adept understanding of market trends and the agility needed in maneuvering them.
Matt’s keynote presentations delve into pressing business issues and focus on the impact of these issues on business, culture, and society. His expertise is not limited to discussions in boardrooms, but has also been empowering corporate audiences at workshops, offsites, and conferences. Participants can expect a captivating delivery that marries case studies, data-driven insights, and storytelling to create a powerful learning experience that leaves a lasting impact.
Straddling entrepreneurship and expert consultancy, Matt equips businesses with forward-thinking strategies, leading-edge insights, and the ability to anticipate and respond to market trends and shifts deftly. His approach is solution-oriented, focused on tangible outcomes, and centered around delivering actionable insights that empower growth and innovation.
In the dynamic consumer business industry, staying ahead requires strategic foresight, a deep understanding of consumer behaviors, and the ability to adapt with agility and speed. Harnessing innovation while maintaining a solid operational foundation is crucial in driving growth and sustaining customer loyalty.
Matt Britton’s wealth of experience brings these elements together in his power-packed keynote presentations and workshops. Combining real-world experiences with theoretical expertise, he translates complex business narratives into compelling, impactful stories that inform, inspire and drive action.
To transform your organization's understanding of the consumer business landscape, Matt Britton is the expert who can guide you. Contact Matt today to learn more about his powerful keynote
presentation platform and how his insights can accelerate your business's growth trajectory. Experience first-hand how his practical, captivating storytelling can empower your team with the knowledge and skills to succeed in the dynamic and highly competitive consumer business industry.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
