In the business world, today, where market trends shift at an almost meteoric pace, companies need to stay ahead of the curve to
effectively engage their target audiences. The secret is no longer just about understanding what consumers want but also developing an intimate understanding of why they want it. Enter Global Keynote Speaker, Matt Britton – a leading consumer trend expert specializing in guiding corporations through the maze of compressing market changes.
Drawing upon his entrepreneurial background as the current CEO of Suzy, a rapidly growing market research software platform that has raised over $100 million, Matt illustrates the value of staying connected with emerging consumer demographics via practical and relatable examples. In combination with his consulting experience with over half of the Fortune 500 companies, Matt’s keynotes serve as not only a map to navigate the dynamically evolving business landscape but also a manual to comprehensively understand and capitalize on these evolutions.
Few succeed in illustrating this better than the recent marketing strategy of JBL Campus. The Harman-owned brand has embarked on a quest to deliver long-term brand value by successfully connecting with the elusive Gen Z consumers beyond traditional arenas. Making significant strides, JBL Campus presents a compelling study in understanding and adapting to the preferences and habits of a demographic that represents the future of consumerism.
Mirroring this paradigm shift in marketing approach is the
collaboration between Sony, Disney, and the NBA for a unique Christmas Day NBA broadcast. The animated presentation, featuring Mickey Mouse, was intended to appeal to a broader audience, proving that brands should perpetually be thinking outside of the box. This strategy, which carries shades of nostalgia yet packs a contemporary punch, signifies how partnerships can offer unmatched entertainment and engagement value for fans.
A similar narrative of strategic alliance forms the bedrock of the multiyear pact between Grand Marnier and musician Future. Celebrating fusion as a brand ethic and timed strategically with the 10th anniversary of Future's “Dirty Sprite 2” album, this collaboration served as a deliberate effort to target U.S. consumers. Joint ventures between brands and popular artists have become a potent marketing maneuver to reach untapped audiences and amplify brand resonance.
Weaving in the nostalgia wave into modern marketing techniques, Jolt Cola illustrates how brands must morph with time and trends. The beverage from the 80s and 90s returned to shelves as an energy drink, capitalizing its existence on social media platforms like TikTok, YouTube, and Facebook. The digital-first approach to engage with Gen Z consumers demonstrates how a twist with a touch of nostalgia can successfully garner attention and excitement.
Matt Britton's high-energy storytelling approach to keynote
presentations brings these stories and strategies to life, leaving audiences with action-oriented insights and strategies. By
communicating how businesses can create impactful campaigns and cultivate enduring relationships with target audiences, Matt empowers companies to evolve alongside their consumers.
Understanding how these seemingly diverse brands capitalized on consumer trends, strategic partnerships, and digital marketing can transform how you approach both brand development and audience engagement.
Whether it's a workshop, an offsite, or a conference, calling on Matt Britton can be the first step towards bridging that vital connection between brands and their key consumers. His experience in rejuvenating consumer relationships and his talent for delivering messages in a compelling and energetic way makes him a game-changing addition to any corporate event roster.
With the business culture and societal landscape constantly at the mercy of evolving markets and consumer preferences, navigating through these paradigm shifts can seem like navigating through an impregnable maze. Still, with Matt Britton's expertise, the business journey becomes more of an enlightening expedition.
Discover how your business can get ahead of market trends, foster connection with changing demographics, and build a successful and resilient brand. Contact Matt to learn more about his keynote speaking platform and take the first step towards inciting meaningful market change. Stride confidently into the future of business – with knowledge, foresight, and Matt Britton on your side.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
