In a world of rapid business evolution and increased marketing responsibilities, few are as equipped to navigate these challenging straits as renowned AI expert, consumer trend specialist, and global keynote speaker Matt Britton. With a deep history of advising more than half of Fortune 500 companies and a potent CEO at the helm of Suzy – a pioneering market research software platform that has raised over $100 million – Matt's unique blend of high-energy storytelling and solid entrepreneurial experience makes him an esteemed industry authority.
Today, more than ever, the pressures on Chief Marketing Officers (CMOs) are skyrocketing. A recent McKinsey report articulates how CMOs' role keeps broadening to accommodate tasks like handling generative AI, causing unease due to budgetary constraints and a sense of unpreparedness. Their responsibilities are spreading thinner as they juggle traditional marketing tasks with assuming an increasingly strategic role. However, Matt understands that challenges often present the most significant opportunities for growth and innovation.
Possessing an in-depth understanding of the evolving business landscape, Matt's keynote presentations provide a fresh perspective on these pressing issues. He delivers pertinent insights that enable CMOs to rise above their obstacles, harness their expanded roles and meet their business objectives effectively. His unique blend of energetic storytelling, seasoned entrepreneurial experience, and intimate knowledge of market trends captivates audiences at workshops, offsites, and conferences worldwide, making him a uniquely qualified figure to speak on the topic.
The current political climate adds an additional layer of complexity for brands attempting to resonate with consumers positively. Some organizations strive to establish an emotional connection – often choosing the path of unity and humor as their message. Through his dynamic keynote presentations, Matt breaks down these evolving consumer behaviors, helping businesses understand how they can strategically navigate these sensitive times.
As seen from Urban Outfitters’ ‘Happy LOLidays’ campaign, combining social media platforms with humor can be a winning strategy for connecting with consumers. Matt’s insightful exploration of these strategies enables organizations to unlock their full marketing potential, engage effectively with customers, and drive positive business results.
Meanwhile, in the tech realm, Meta – formerly Facebook – making moves to develop its AI chatbot-powered search engine indicates a strong desire to reduce reliance on leading search engines like Google and Microsoft’s Bing. As an AI expert, Matt deciphers this fiercely competitive landscape, helping businesses grasp AI's importance and how to incorporate it into their growth strategy.
Similarly, advertising and marketing giant WPP's recent business gains underscore the capacity for resilience in the face of adversity. Drawing from his entrepreneur background and his experience running Suzy, Matt underscores the keys to business adaptability, strategic partnership formation, and business growth in his powerful
presentations.
In a nutshell, Matt Britton's keynote presentations breathe life into data, offering actionable insights rooted in a deep understanding of the current consumer, technological, and business landscapes. His decades-spanning professional experience, coupled with his unique storytelling approach, ensures his audiences receive benefit-driven, engaging, and highly practical content – whether it’s for a small scale workshop, a company offsite, or a major conference.
Navigate these uncertain times with the right guidance. Equip your team with the expert knowledge Matt Britton brings. Reach out to Matt today to unlock the power of his expert keynote speaking platform and to transform your organization's approach to today’s pressing business issues. The right lessons at the right time can be the catalyst for your company’s next phase of growth and innovation. Let Matt Britton provide those lessons.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
