Modelo's Mark: A Lesson in Strategic Advertising and More
The business and advertising landscape is dynamic and complex. Corporations need guidance on navigating this intricate world for sustained growth and prosperity. Enter Matt Britton, an AI expert, New Consumer Expert, and highly sought-after global keynote speaker. Known for powerful, engaging, and informative keynotes, Matt offers incredible insights into pressing business issues, including the likes of strategic advertising practices and consumer behavior.
Take the example of Modelo. Modelo, the top-selling U.S. beer in 2023, has astutely raised its ad spend for college basketball by a staggering 48%, as part of its ongoing “Mark of a Fighter” campaign. The aim is clear: to maximize the opportunities this season presents and tap into the popularity and viewership of these games. This means more visibility for Modelo and a larger engaged audience. The “Mark of a Fighter” campaign strategically aligns with the brand values of perseverance and determination, which resonate deeply with sports fans. Matt, in his keynotes, underscores the importance of aligning advertising campaigns with company values and the audience's sensibility.
This intelligence around advertising and marketing strategies isn't gleaned overnight. Matt's proficiency stems from his considerable experience consulting for over half of the Fortune 500 and his entrepreneurial background. As the CEO of Suzy, a market research software platform that has raised over $100 Million, Matt is perfectly poised to offer a unique understanding of the business landscape and consumer behavior.
Elaborating further on advertising advancements, Matt highlights Walmart Connect's initiative to reinvent the retail media sector through the launch of its Display Advertising API, offering brands an enhanced opportunity to connect offsite and paid search ads. He speaks to how innovations like these drive better performance and a more rewarding shopping experience for consumers.
Additionally, he points out how retail juggernaut Target managed to leverage digital advertising, particularly through its digital ad unit, Roundel. Despite formidable challenges, from tariffs to consumer boycotts, Roundel has been a game-changer, delivering $2 billion value for the retailer in 2025. It's an undeniable testament to Target's ability to navigate the shifting retail arena, a lesson Matt embeds deeply in his keynotes.
However, it is not always smooth sailing, as evidenced by WPP's organic revenue decline in 2024 due to macroeconomic uncertainty, particularly in areas such as China. Instead of dwelling on the negatives, Matt emphasizes the resilience that WPP has demonstrated despite economic fluctuations. He underscores the essence of adaptability and strategic planning, key factors that have kept WPP afloat amidst inevitable market challenges.
Through Matt Britton's dynamic keynote presentations, businesses are equipped with the necessary tools to better understand and maneuver the complex business landscape. His approach, characterized by high-energy storytelling, captivates corporate audiences, effectively conveying his insights and experiences.
These keynotes and workshops aren’t merely theory. They are backed by real-time, tangible business experiences and insights. From macro trends in the marketing and advertising arena to micro specifics, Matt’s approach is comprehensive and enlightening. The stories shared are not only informative but are a source of inspiration for corporations attending conferences and offsites.
Whether you're grappling with creating a potent advertising strategy, understanding consumer behavior, or navigating economic uncertainties, Matt Britton’s keynotes offer practical, impactful insights.
Don’t miss your chance to learn from one of the best minds in the business. Discover more about Matt’s keynote speaking platform and unlock growth and success for your corporation. Contact Matt Britton today for a future focussed, energetic, and influential keynote experience poised at the intersection of culture, technology, and marketing.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
