In an evolving world where businesses, cultures, and societies are constantly interacting on a global stage, impactful keynotes can provide invaluable insights. And nobody does it better than renowned AI expert, new consumer expert, and global keynote speaker, Matt Britton. Having collaborated with over half of the Fortune 500 companies and served as CEO of Suzy, a market research software platform with over $100 million in fundraising, his powerful presentations cut right to the heart of pressing business issues.
One such issue revolves around the increasing presence of creators in the sports and entertainment industry. A recent collaboration between YouTube and the NFL signifies the industry's strategic steps to embrace the creator economy. Every regular season game is now streamed outside local markets on Sunday afternoons, with top YouTubers like Haley Kalil, Katie Feeney, and Lisa Nguyen taking center stage and creating content from the stadiums. This not only offers a unique, engaging platform for creators but also leverages their influence to target younger, more diverse audience groups.
Matt Britton masterfully dissects this strategic partnership, lending it his trademark storytelling flair in his keynote, where he engages audiences with real-world examples, facts, and experiences. By focusing on creators such as Lisa Nguyen, who leveraged her huge following to host a viral spicy noodle challenge during a game, Matt hones in on the immense power and influence creators wield in contemporary society.
These innovative alliances are not limited to the digital powerhouse that is YouTube. Matt dives into the omnipresence of this trend, shining a light on partnerships such as NBCUniversal's collaboration with creators during the Olympics and showing how major platforms coalesce with creators to produce compelling content. In addition, he keeps a pulse on the constant developments within the creator economy space, incorporating the likes of startups like Spotter and platforms like TikTok in his keynotes to illustrate the wide spectrum of opportunities available for creators.
The power of creators is not just limited to the world of sports and entertainment. Britton deftly connects these trends to a wider business context. From new platforms like OnlyFans generating significant revenue to companies like Stripe and Squarespace making strategic moves to accommodate this new wave of influencers, the impact of creators resonates across all industries. The introduction of the new “Creators” category in Webby Awards and the decision of Roblox to share a higher percentage of revenue with its creators, emphasizes how larger corporations are recognizing and monetizing this trend.
Britton's ability to perceptively analyze this phenomenon, rooted in his hard-earned experience, makes him one of the most sought-after speakers in the field. His interactive, high-energy approach engages audiences and sparks lively discussions. And he does not just stop at these powerful presentations. He extends his expertise to corporate workshops, offsites, and conferences, diligently working towards his goal of helping businesses navigate the ever-evolving consumer landscape.
So, if your goal is to understand and harness the power of creators for your business, or if you're keen to explore the exponential impacts of these collaborations on society at large, Matt Britton is the speaker you need to hear. His keynote speeches are not just presentations; they are conversations that will enlighten, educate, and excite you.
Waste no time in reaching out to Matt Britton for more information about his captivating, insightful keynote speaking platform. With his wealth of experience, comprehensive knowledge, and matchless storytelling ability, you open doors to new perspectives, strategies, and opportunities in the ever-evolving realm of business.
Contact Matt Britton to inquire about speaking availability for an upcoming corporate conference, offsite, or workshop you are planning.
